The first recorded usage of the term SEO was in 1997 on the site MMG WebStep Services, where it was listed as part of several service packages they offered. Interestingly enough, other services included in the packages were link development, writing and distributing press releases, and online advertising—and many digital marketing firms still offer similar services today. The truth is, the core of SEO has not changed much in the past 28 years. According to Nigel Stevens, the CEO and founder of Growth Lead, the core of SEO is: “Figure out what people are doing, create authority on it, create […]
6 Ways to Create a More Eco-Friendly Website (Design, Hosting & More)
“What is an eco-friendly website? How can a website be bad for the environment!? It’s not even a real thing!” Does the above might mirror your first reaction? I don’t blame you. It’s hard to imagine something which is completely virtual to have an impact on the real world. And yet, the Internet contributes two percent of global carbon emissions. While that may not sound like much, it is, in fact, the same as the greenhouse-gas emissions of the aviation industry. Where on earth do they all come from? Many factors contribute to the effect the web has on our […]
How to Simplify and Accelerate the Web Design Client Feedback Loop with WP Feedback
Receiving, managing, and acting on client feedback in an effective way is still problematic for web design agencies and freelancers all over the world. A new WordPress plugin — WP Feedback — is taking a swing at solving the massive problem. In this post, we’re going to take a look at how WP Feedback works and why your agency might be interested in using it to accelerate and iterate not only faster but also better during the web design process. Let’s dive right in and take a look at what WP Feedback is capable of and why agencies all over […]
What is ARIA Markup? – A Beginner’s Guide
Accessibility is a major issue in today’s online world. These days, having a website that many people struggle to navigate is considered unacceptable. ARIA markup is a step in the right direction. It’s an answer to the question how you can make your website more usable for those with disabilities. What is ARIA? A set of code attributes that expand HTML’s capabilities and make it easy to optimize your site for screen readers. It does this by making parts of your website visible to assistive technology, that otherwise, these devices wouldn’t be able to interact with at all. Ready to […]
How to Retain Customers Online
It is essential to bring new customers to your e-commerce store, but it is more important to keep them coming back. Customer retention is better than customer acquisition. You can improve the loyalty of your regular customers, which, contrary to popular belief, is a bit more difficult for new customers. Customer retention strategies help your e-commerce store to get traction. They also improve the purchase frequency of your current customers. This post will help you improve your relationship with customers. Design a value proposition Retention could be something as simple as tweaking your proposition. A value proposition is basically your chance […]

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