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Looking to Hire? How to Access a More Diverse Job Pool

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Community

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June 26, 2020

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Growing a business is hard. But it’s a little less hard when you have the right people on your team. A smart, humble and hungry team can make your business resilient, flexible and able to overcome challenge after challenge. But let’s be honest…most businesses suck at hiring. Finding the perfect fit when you’re hiring is so difficult, doing things like making sure you’re hiring from a diverse pool of candidates can get lost in the process. As we’ve scaled to 20+ folks at WP Buffs, we’ve found that prioritizing diversity early has made all the difference. A diverse team approaches […]

Google BERT Explained: What It Means for Your Website

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Development

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June 24, 2020

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With the release of BERT, the largest upgrade to Google’s algorithm in years, search has seen a revolution. The update came out in fall 2019, and has already rolled out worldwide. It affects search results in dozens of languages. So, how will it impact your website? It’s important to keep up with Google’s algorithm updates so you can get the best results in the rankings. What did Google BERT change? How did it affect SEO optimization? Let’s go over Google’s latest update, how it uses machine learning to better understand queries, and what, if anything, you can do to optimize […]

Report from WordCamp Europe 2020: The Future of WordPress

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Community, News

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June 22, 2020

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Another year, another WordCamp. After 2016, 2017, and 2019, I am back with a report from WordCamp Europe 2020. Because of the ongoing COVID-19 crisis, this year, everything happened online. So, instead of some venue, this time around, the entire WordCamp experience happened on the official website. All of the sessions were online (you can find both track 1 and track 2 on YouTube) and the networking as well as the sponsor events happened in Zoom channels. You could even download designs to print your own swag. So, in case you didn’t attend, I sat down in my home office […]

9 Cardinal SEO Sins to Avoid in 2020 and Beyond

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Community

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June 19, 2020

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Search engine optimization is one of the most sought after online professions. As more and more businesses are turning their attention to the web and trying hard to snatch a hefty piece of online visitors, the demand for SEO isn’t going to wane anytime soon. Especially with the ongoing pandemic, many business owners are finally getting around the idea of having their own web presence. That, in itself is a great thing. However with the growing number of websites being launched and only a certain amount of slots available on the search results page, the competition to be found on […]

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