Articles

If you’re not collecting emails on your website, you should be. If you’re currently collecting emails on your site, you could be collecting more. We all could be. That’s where conversion optimization comes in. Email list building is important for any website, but particularly for those publishing content (no matter what business type). If email signups are valuable to you, this article will cover a four-step process for increasing your email signup rate. The Money is in the List Most marketers intuitively understand the importance of a healthy email list. It’s an owned asset. It won’t shut down on you, […]

Starting completely from scratch when developing themes naturally means that you are free to do anything you’d like. This opens up plenty of room for creative freedom, but getting started can take up a lot of time. Many of the initial tasks you’ll carry out are necessary, yet time-intensive. The good news is that WordPress ‘starter’ themes or frameworks (also called ‘blank’ themes) can do some of the initial heavy lifting for you. This is because they include foundational base code for you to work from. They can help you implement essential functionality, and start you off with some best […]

One of the arguments for using WordPress is that affordable help for the platform is easy to find. It’s something I have seen claimed around the web a lot of times and I have made this argument myself, repeatedly. It seems simple enough: WordPress has less of an entry barrier for developers, meaning it’s easier to get into. It also has the largest ecosystem among all content management systems. That should mean a high supply of developers, which should result in low prices. However, it recently occurred to me that I have no concrete evidence to support that claim. Like […]