Articles

Your New Year’s resolution might have been to start developing for WordPress. However, despite the platform’s ease of use, there’s still a learning curve to master. You’ll find there are plenty of resources available to help you begin, but understanding everything involved could prove challenging. Fortunately, the basics of developing for WordPress are easy to grasp. A number of key elements (such as the way WordPress is coded) can be found on other platforms and coding languages. All in all, getting started with development could take as little as an afternoon. This post will look at the basics beginner WordPress […]

Retargeting is currently one of the most-used digital marketing strategies on the market. The proven effectiveness of retargeting campaigns and the level of personalization you can now do are great things to have in your arsenal, especially with the market being as competitive as it is today. Retargeting – differs only in method from remarketing – isn’t just useful for sales purposes, but also for building a better relationship with potential and existing customers. Similar to other digital marketing tools, you have to know how to use retargeting to your advantage. Simply taking raw data and hoping the campaign will […]