Studies have shown that 55 percent of all visitors read a blog post only for 15 seconds or less. That means, by the end of this paragraph you have likely already decided whether to keep on reading or not. It is my job to make sure you do. So, do I still have your attention? Cool, thanks for sticking around. One of the best tools to keep visitors on your site is to produce intriguing content. That’s why it is important for anyone who runs or markets websites to study copywriting. Copywriting is the art and science of making words […]
Torque Toons: American Gutenberg Meme
The American Chopper meme is so popular these days that it was only a matter of time before WordPressers got in on it.
How To Hook Your Visitors With A Sizzling ‘About Us’ Page Design
If you represent a business, you’ve got a chance to shake hands with your prospective customers, smile to them, and tell about your brand in person. Of course, it isn’t feasible to meet every potential customer so you have to be just as engaging through your website. If you want to effectively introduce your company to your visitors, you’ve got to do just one thing – get a catchy and all-encompassing About Us page design. No doubt, it’s the compelling Homepage design that web professionals pay most attention to. However, the ‘About Us’ page is the second most important one after it. After all, […]
Torque Toons: GDPR TLDR
The GDPR, or General Data Protection Regulation, is coming May 25th. It’s similar to the European Cookie Law, but a lot more strict and specific on what data sites can collect from users. In spite of many recent news stories about big companies mining our data, I still find myself oddly dreading designing a site post-GDPR. We wrote about the GDPR in more detail here.
A Beginner’s Guide to Content Syndication
If you’re frequently publishing content on your ‘dev blog’ or elsewhere on your site, you’ll obviously want it to reach as many people as possible. This is possible through ‘syndication’ – essentially, getting your content onto multiple blogs at once. Content marketing can positively impact the number of leads you get, so automating the process is a smart idea. Fortunately, WordPress offers several content syndication plugins that can help – all of which are completely free. Some will let you syndicate your own content from within WordPress, while others are great for curating content from other websites to display on […]

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