Articles

We are in for yet another Facebook algorithm change. When Mark Zuckerberg announced that the platform would start prioritizing news feed content differently, it didn’t go down too well with marketers. Especially since he explicitly stated that “you’ll see less public content like posts from businesses, brands, and media” in favor of “meaningful conversations.” What might sound good to private users, is worrisome to owners of Facebook pages. Will they still be able to get their content in front of their audience? Is it time to abandon Facebook as a marketing platform? This very issue is the topic of this […]

It seems like everyone has a blog these days. If you don’t, you’re probably wondering what all of the fuss is about. Businesses of all sizes start blogs because they offer a wealth of practical advantages that ultimately boost those businesses. If you’re looking for reasons to jump on the blog train, there’s no shortage of them. Customers are looking for impactful digital experiences and a blog is a perfect way to reach people you might not have otherwise. To Improve Your Web Presence Blogging is excellent for search engine optimization. By providing useful content relevant to popular keywords or […]