Articles

WordPress powers over 28 percent of the web. With that comes 150,000 plugins and themes, which adds up to over 1.3 billion downloads on WordPress.org alone. It’s truly a powerful platform that can allow for a lucrative plugin business. However, when we examine the space more thoroughly, we find that only less than 5 percent of the products have a paid offering. You may think that these 5 percent own 99 percent of the market, but it’s actually far from it. The monetized items are only 22 percent of total active items. The vast majority of installed and active plugins […]

Writing content is one of the most powerful tools that you can use to engage your consumers with the services or products that you’re selling. The art of content writing has extended to a vast array of platforms, including social media. However, the skills required to write for social media are different from those you would rely on to write an article or even ad copy. One of the hard truths that we should all embrace in this time and age is that most people out there rarely pay their attention to simple and raw advertising. Instead, what gets them […]