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Articles

5 Must-Have Benefits of Marketing Automation

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Community

Published

September 16, 2014

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Marketing automation is one of the newer fads on the Internet marketing scene. Products from HubSpot, Infusionsoft, and OntraPort are rapidly gaining customers as online businesses (particularly B2B) are recognizing the importance of marketing automation and the benefits it has to offer. In fact, the market for marketing automation has more than doubled in just two years, currently standing at $1.2 billion. If you’re unfamiliar with the term, marketing automation is essentially all your digital marketing channels operated in one place — email, social, SEO, advertising, and more. The benefit of that type of software is huge. Here’s a closer look […]

How Plugin Developers Should Manage Image Assets

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Featured

Published

September 16, 2014

5 Comments

With the release of WordPress 4.0, the plugin installation experience saw a bit of an upgrade to make it more user friendly. This means users will be turning to the WordPress.org repository and WordPress admin more and more to browse and discover new plugins. As a plugin developer, making sure that you have all of the proper assets, a banner, an icon, and screenshots is a great way to ensure that users will understand what your plugin does, and make it stand out in search results. Now is probably a good time to take stock of the image assets that […]

Emerging Technologies Promise to Quantify Emotions

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Community, Featured

Published

September 15, 2014

2 Comments

A variety of technologies are emerging for tracking emotions via the Internet using techniques such as text-analytics, speech analysis, and video analysis of the face. Better tools for tracking emotions holds promise for bringing awareness to our inner state through outside feedback. This kind of technology also promises to make it easier to understand how websites, mobile applications, and ads impact the emotional state of users. “The end goal should be to reengineer business to be truly customer-centric, which was infeasible until emotional analytics entered the picture,” said Armen Berjikly, Founder and CEO of Kanjoya, a sentiment analysis service. Ken […]

Marketing Advice for Developers: How to Get Paid for Your Plugins and Themes

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Featured

Published

September 15, 2014

1 Comment

“Really?! Eight downloads? I have been sleep deprived for three months for that? I missed my daughter’s middle-school play for eight freakin’ downloads? Eight!?” Creating a product can be a disappointment. You pour your heart and soul into something for months, cut all the time from working with clients that you can, neglect your day job to the point that you are not sure if they won’t fire you, and isolate yourself to the point that your family starts referring to you as “the other person living here.” Until finally, it’s done. The thing you have been working on is […]

Tidy Repo Finds a New Partner, with Many Updates to Come

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News

Published

September 12, 2014

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For a little while now, I’ve been running a little site called Tidy Repo as a resource for new and advanced users alike. The site’s principle is fairly simple, a single repository of all the greatest WordPress plugins, tested, curated and reviewed. I go through the tens of thousands of plugins out there, and find the very best ones, and put them up on Tidy Repo with a short walkthrough for getting started. The concept is simple. Use any plugin listed on my site, and I can guarantee that it will work, be well supported, and be frequently updated. Each […]

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