Articles

If you’re just starting out as a developer, and you’re learning PHP through WordPress, you might be intimidated by the idea of object-oriented programming (OOP), but the reality is you’ve probably already seen it in use. For example, have you ever retrieved the ID of a current post like this: global $post; $id = $post->ID; That’s object-oriented programing. You might not know the terminology, but what you’ve done in the first line is get the current post as an object of the standard class. In the second line you get the value of that class’s property ID. Another example of […]

One of the key aspects of maximizing sales from you website is to reduce as many buyer objections as possible. Your sales copy is a great place to start, allowing you to pre-empt and dismiss any major objections. Does your product even work? Of course it does, and here are the graphs to prove it. How do I know the results are real? Well, here are ten testimonials from real users. What if it doesn’t work for me? We offer a no-questions-asked money back guarantee. You get the idea — a pre-emptive answer for everything. Well, not everything, of course: […]