Articles

In the online marketing world, a lot is written on the topic of SEO: How to optimize your content, how to build inbound links, how to do keyword research, and more. The list is practically endless. Every SEO strategy you employ complements the others, and this influences your overall SEO performance. With this in mind, it is perhaps surprising that one facet of SEO receives far less attention: the schema.org markup. For those unfamiliar with it, schema markup is essentially what drives the Rich Snippets functionality in the SERPs. Now, most regular web-users will be familiar with rich snippets, yet most […]

Anyone looking to grow a successful online business is well aware of the pitfalls of becoming too dependent on the search engines as a source of traffic. Months of hard work can be undone, literally overnight, as Google constantly tweaks its algorithm. An important alternative source of traffic for most websites comes from the social media websites: Twitter, Facebook, and Google+ being the most important right now. Most of you will already have your social media logos prominently placed on your website to encourage social shares, but could you be doing more to encourage your readers to like, tweet, or […]