Last Wednesday, WooThemes celebrated its 6th birthday, which in startup years is no small feat! Throughout its life cycle, WooThemes has evolved alongside WordPress, and established itself as a leading WordPress theme and plugin provider. In fact, WooThemes has even built the leading eCommerce plugin for WordPress—WooCommerce. I had the pleasure of emailing with Magnus Jepson—one of the co-founders of WooThemes—and he was kind enough to answer my questions regarding the hardships, accomplishments, and growth that WooThemes has experienced over the years. Here’s what he had to say: As the co-founder of WooThemes, does the vision you had 6 years ago […]
The Power of Minimalism in Web Design
Over the years, web design has undergone many trends, which are usually defined by the available tools, technology, and viewing devices. At the dawn of the internet, pages were full of flashing GIFS, scrolling marquees, and a multitude of multi-colored fonts because those were the tools web designers of the time had at their disposal. Fast-forward from the early 2000s to present day, and the average website design is completely different. Minimalism is in style, with websites feature lots of whitespace, large background photos—which stretch or contract to fill the screen—and beautiful, plain typography you won’t be able to take your eyes off. What’s changed? […]
The Changes to Google Authorship Rich Snippets: How It Impacts You
The online world is notoriously competitive. As an online entrepreneur, you should use everything at your disposal to gain an advantage. One such “thing” is Google rich snippets. Rich snippets are a type of on page mark-up. Quite simply, they’re the extra images and bits of text that appear under the search results. By making use of rich snippets, you make your search result stand out. The result: better click-through rate (CTR) and more traffic. Recently, Google announced a serious shake up to, in my opinion, its most important form of rich snippet—Google Authorship. Now, we’ve all heard the phrase: […]
The Ultimate Guide to Updating Your WordPress Site
WordPress is constantly evolving. With the help of trusty developers and the constant feedback from the community, the platform is frequently updated. Besides new features, updates address security vulnerabilities, and generally improve the overall WordPress experience. Keeping your site updated with the newest version will give you the latest and greatest that WordPress has to offer. However, staying up to date can be tedious. Unforeseen hiccups, compatibility issues with plugins, and other unfortunate consequences are not unheard of. More than a few users have had their site break, experienced downtime, or lost data due to problems with the update process. Of […]
WP Engine Partners with SIDEKICK: An inside Look at the New Interactive Tutorials
Providing excellent customer support is something that most businesses aim to achieve. Customer service not only reflects heavily on a company, but (for many businesses) it’s integral to their overall product. WP Engine has recently bolstered its customer service experience by enhancing the User Portal and partnering with SIDEKICK—a service that provides interactive walkthroughs of web apps. The improved User Portal enables WP Engine customers to more efficiently manage their installations. According to the WP Engine blog announcement, the interactive tutorials are part of the Austin-based startup’s ongoing initiative to provide exceptional customer service. The tutorials provide customers with immediate, step-by-step guidance for completing specific tasks. […]

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