Articles

Wouldn’t things be so much easier if we could all plant money trees and have an unlimited stock of cash to use on whatever we wanted? You could create all of those seemingly impossible inventions and business ideas you thought of while you were showering. Of course, you could always have a bake sale or a lemonade stand to raise funds over a painstakingly long time. Alternatively, you could go visit every person in your city, plead your case, present your project, and ask for at least one measly dollar in funding. In the same design of the previously mentioned […]

It’s probably safe to say that everyone who runs a website wants it to convert better. Whether that means more email sign-ups, sales, donations, memberships, leads, downloads, or whatever it is you are trying to achieve with your presence on the web. But let’s be honest, do you really know what makes your visitors tick? Do you have any idea why some customers buy your product and others don’t? Why some decide to stay on your site and others are leaving right away? A website’s success—the customer’s decisions to buy or not, to stay or leave—depend on a variety of […]