In October 2020, Google released a brand new version of their Analytics platform: Google Analytics 4. While the only thing that’s changed is the addition of a property, it came with a bunch of exciting features, an updated and in many ways simplified interface, and a shiny new name. In this Google Analytics 4 tutorial, we will dive into all of it! There’s a whole host of complex features to wrap your head around and they add tons of important functionality. Most notably, you can now track both apps and websites, which is a pretty big deal and was a […]
WordPress for Affiliate Marketers: Everything You Need to Know in 2021
Looking to earn some extra income online? A good place to start is affiliate marketing — earning commissions on products or services you promote. When visitors click on your links and make a purchase, you earn a commission. Because you’re a “middle man,” you won’t have to ship orders or handle customer support. The best part is that affiliate marketing can generate passive income for years. Affiliate marketing spending is projected to reach $8.2 billion by 2022. That figure is only going to increase as more companies invest in affiliate programs. If you want to get in on the action, you’ll […]
Gutenberg Ecommerce: Using the New Editor for Online Shops
Is Gutenberg any good for eCommerce? The new editor has been out for quite a while now, nearly three years in fact, and has been the default since WordPress 5.0. Reception at the time was and still is mixed; some people say the new editor is much better, while others simply hate it. These polarized opinions have made many people hesitant to make the switch, especially store owners who have their entire eCommerce shop riding on their decision. With three years of development and feature updates, and three years for plugin authors to experiment with the newest WordPress editor, has […]
Don’t Miss Out on the WPMRR Virtual Summit
Monthly Recurring Revenue, or MRR, is crucial for any business. The more passive income you can generate, the more focus you can put in other parts of your operation. If you are looking to generate more money in general, the WPMRR Virtual Summit is for you. Hosted by Joe Howard of WP Buffs, this free summit lasts three days and will walk you through how to get more MRR and keep it. Each day follows a different topic: Day 1: Sales, Marketing, and Content Day 2: Operations and Systems Day 3: Website Management Experts such as Brad Williams, Carrie Dills, […]
Why Physical Location Matters, Even When Starting an Online Business
Starting an online business is no walk in the park — it requires diligent planning, understanding your market and competition, and basic knowledge of standard business practices. Ecommerce is growing at an exponential rate, and there’s no sign of it slowing down. Some startups and nascent businesses believe that operating online means there’s no need to purchase office space. It may even be a driving factor when deciding to open an eCommerce company. Here are some reasons why physical location matters for your online business. Why Have a Physical Location? Regardless of what industry you serve, having a physical location […]

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