Articles

As a successful store owner, chances are you have multiple channels where you connect with your customers. This multi-platform approach is essential for eCommerce success. However, if you’re not connecting the dots, then your customers may actually be having a poor experience – across multiple platforms!  Fortunately, it’s possible to transform disjoined multi-channel shopping into a seamless omnichannel experience. Once you start thinking in a more integrated way, you’ll have no problems delivering a consistent and effective brand message, and driving sales across all of your channels. In this post, we’ll discuss what an omnichannel experience is, and why so […]

We recently published an article on eCcommerce UI design. In it, we mentioned that when talking about eCommerce website design for mobile devices, you could fill an entire separate post with it. In the following, we will go over best practices to create a mobile friendly experience on your eCommerce website. We will start off with some statistics why it matters and research on common UI issues that keep mobile users from completing their purchases. We will follow that up with different techniques how you can make the design of your eCommerce website more appealing for mobile users. Why Care […]