Video usage and popularity have increased substantially on the web lately. It’s not hard to understand why. After all, video helps simplify complicated topics, is highly popular with online users across the board, and when done correctly, improves conversion rates. Video is a powerful addition to anyone’s content marketing toolbox. Over 60% of users report that they’re more likely to purchase a product after watching a video about it. Video also helps build links — pages with video get on average three times the incoming links as straight-text pages do. If you’ve decided to incorporate video into your WordPress site, […]

What exactly is a brand? And how do you, as a solo WordPress business owner and service professional, create a brand that works for you? Seth Godin’s definition helps with the first question: And for the second? We’ve got you covered. Here’s a guide to branding for a small WordPress development or design business using a shoestring budget and a simplified, bootstrap approach. No expensive market research, no (or not much) branding lingo, just straightforward minimalist steps you can take to create a brand that resonates with your ideal clients and works hard for you. Establish Your Brand Values Who […]