If you want to build a successful website, user experience is fundamental. As well as great content, you need eye-catching web design and a site that works properly — including quick load times. However, there is one aspect of web design that flies in the face of this conventional user-experience-driven approach: pop ups. Despite a near-unanimous agreement that pop ups are detrimental to user experience, many popular sites continue to use them. Why? Well, the answer is obvious: Money. Pop ups are a proven way to increase a website’s subscriber rates, and therefore its bottom line. For some, everything else is […]

To maximize the revenue your website generates, you need to provide the best possible user experience. Of course, great content is a big part of this, as is an aesthetically pleasing website. However, it’s just as important to make sure your visitors can actually use your website — whether that be an intuitive checkout procedure, making it easy for visitors to find what they are looking for, or gently nudging them towards a desired action. Building a website that’s easy to navigate is a crucial component of usability — if you want a visitor to remain on your site beyond […]

One aspect of WordPress rarely discussed is FTP. FTP stands for File Transfer Protocol. It was developed as long ago as the 1970s as a quick way to move files between computers — particularly useful for uploading files from a personal computer to a web server’s computer. Now, back in the early days of web design, FTP was essential: developers would work on a file, upload it to their server via FTP, and visitors to their website could view it. But this wasn’t just necessary for designing the look and layout of a site: every new page added to a […]

Most webmasters will start building websites with WordPress purely for fun; however, after a while they may want to take their hobby more seriously and look for a way to make money from their website. Now, most of you reading this will already have some basic knowledge of the WordPress platform, and we could all use a little extra cash, right? Today I want to introduce some of the best ways you can make money using WordPress. Developing Themes One of WordPress’ main strengths is that it allows just about anyone to throw together a great looking website using one […]

One of the key aspects of maximizing sales from you website is to reduce as many buyer objections as possible. Your sales copy is a great place to start, allowing you to pre-empt and dismiss any major objections. Does your product even work? Of course it does, and here are the graphs to prove it. How do I know the results are real? Well, here are ten testimonials from real users. What if it doesn’t work for me? We offer a no-questions-asked money back guarantee. You get the idea — a pre-emptive answer for everything. Well, not everything, of course: […]