It’s probably safe to say that everyone who runs a website wants it to convert better. Whether that means more email sign-ups, sales, donations, memberships, leads, downloads, or whatever it is you are trying to achieve with your presence on the web. But let’s be honest, do you really know what makes your visitors tick? Do you have any idea why some customers buy your product and others don’t? Why some decide to stay on your site and others are leaving right away? A website’s success—the customer’s decisions to buy or not, to stay or leave—depend on a variety of […]
4 Ways to Turn WordPress into a Multilingual Website
There are plenty of good reasons to offer your website in more than one language. Having a multilingual site can create opportunities to reach different clients and markets on a global scale. Unfortunately, WordPress doesn’t offer out-of-the box support for running a bi- or multilingual website. However, there are a number of plugins available to bridge this language barrier. Generally speaking, you can choose between 4 different ways to offer multilingual content on your WordPress site: One post per language—Each language version of an article is set up as its own post. These are then linked together, indicating that one is the […]
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