SEO case studies are a great way to learn more about how to do search engine optimization. Instead of studying the theory and applying it to your own site in the hopes of achieving results, you can instead see what someone else did and got out of it. In the following, you will find the key findings of the best SEO case studies out there. In addition, since SEO is constantly changing, we have only included those ones that were published in the last two years. SEO Case Studies to Inform Your Optimization Efforts What follows is a list of […]

Google likes to mix it up. From constant algorithm changes to its RankBrain AI, there is always news out of Mountain View. Another thing that has changed a lot over time is the layout of the SERPs or Search Engine Result Pages. As of late, you might have noticed that the search field now has round edges and that it sticks to the top edge of the screen when scrolling. Some people have also apparently been part of a group on which Google A/B tested more design changes. Yet, not only the way things look has changed, new layout elements […]

Do you feel like your website just isn’t optimized, but you aren’t sure where to begin in fixing the problem? Do you think it would make a huge difference if you knew where your visitors are going, what they are trying to get to, and common areas where they get stuck? Luckily, there is a way to find out. Not just to see what pages people land on, but what they’re doing once they get there. With heatmaps, all of this information is available to you. You can map out what part of your site is “hot” and where people […]

“What is an eco-friendly website? How can a website be bad for the environment!? It’s not even a real thing!” Does the above might mirror your first reaction? I don’t blame you. It’s hard to imagine something which is completely virtual to have an impact on the real world. And yet, the Internet contributes two percent of global carbon emissions. While that may not sound like much, it is, in fact, the same as the greenhouse-gas emissions of the aviation industry. Where on earth do they all come from? Many factors contribute to the effect the web has on our […]

Accessibility is a major issue in today’s online world. These days, having a website that many people struggle to navigate is considered unacceptable. ARIA markup is a step in the right direction. It’s an answer to the question how you can make your website more usable for those with disabilities. What is ARIA? A set of code attributes that expand HTML’s capabilities and make it easy to optimize your site for screen readers. It does this by making parts of your website visible to assistive technology, that otherwise, these devices wouldn’t be able to interact with at all. Ready to […]

Ask any SEO expert to recommend an analytics tool and chances are their go-to solution is Google’s. Many aren’t even aware of Google Analytics alternatives. It makes a lot of sense. SEOs judge their success by Google SERP rankings, so why not go with the official tool? However, there are good reasons to reconsider. The first is privacy. Google Analytics is gathering a lot of data about your users. If that is not something you agree with, then going with a competitor who is more conscious about this topic makes a lot of sense. Alternatively, you may want to track […]