Click-through rates for display ads have been on the decline for years. Smart Insights puts them at .05 percent as of March 2017. If revenue is your goal, paid content can be your ticket to increased monetization. The following tips are a useful roadmap for adding paid content to your monetization plan. When transitioning to a paid content model, it’s important to introduce your audience to the concept and walk them through the process to avoid backlash. Below are guidelines that should be helpful: Communication is Key If your content has been ad-financed (“free”) and you want to start charging […]
Website Optimization vs Traffic Optimization: How to Stay Relevant
SEO has changed a lot over the recent years. Early SEO was quite simple as well as affordable because there was less competition. However, with more and more companies getting websites and blogs, SEO has become a challenging task. Marketers now have to find new ways to get noticed. The guidelines from Google have become more strict. If you do not abide by the guidelines, you might lose your ranking, which could affect the reputation of your business. So today SEO is not just about getting traffic but also making sure you stay relevant. The two biggest ways to make […]
11 Ways to Make Money with Your WordPress Blog
You’ve probably heard that starting a blog is the easiest and the most convenient way to share your knowledge and skills with the world. And when it comes to promoting your business or making money, creating a blog can do wonders. You don’t need to learn CSS, PHP, HTML or any other intricate language, all you need a WordPress platform that is free, user-friendly and perfect for those who want money with their blogs. WordPress is one of the most famous publishing platforms and widely used content management systems on the planet, and powers over 28 percent of the web. […]
Lessons Learned From Interacting Directly with Your Customers
In the current era of overabundance, a customer has more options than ever. This trend has prompted most of the companies to switch from being product centric to customer centric. Thus, it is becoming more and more essential for the companies to have a direct communication with the customers and understand their every requirement. As you interact with your customers, you would gradually realize that above everything, your customers crave empathy. Empathy will be remembered and make your customer more likely to recommend your product. In the initial stage of a business, it is important to hear each and every […]
15 Tools and Plugins to Create Better Content with WordPress
WordPress is an amazing platform for blogging and content creation in general. There are so many tools and plugins for it that you can really tailor fit the website for your needs. This guide will show you how to create “10X better” content, and convert more followers. What is 10X better content? No matter what you search for online, you’ll find a mixed bag of content. There’ll be a fair amount of clickbait, some articles that somewhat answer what you were looking for, and then there’ll be the one that answers your questions, gives you information that you can act […]
10 Massive Online Publications Powered By WordPress
WordPress began as a blogging platform and even though it has now grown to power some of the biggest Enterprise websites, it hasn’t forgotten its roots. These ten massive online publications trust the CMS to publish breaking news, in-depth features, celebrity interviews, and more. Fortune One of the biggest business magazines out there uses WordPress to deliver everything from stock reports to investigative pieces on the economy. New York Times The New York Times, known for decades of Pulitzer Prize-winning journalism is run on WordPress. Reuters US Specializing in international and political news, Reuters U.S., trusts the CMS to support […]
Web Designer vs Web Developer – What’s the Difference?
Giving people the ability to create their own website is a large part of the success of WordPress. With WordPress, you no longer need a web designer or web developer to create your own Internet presence. Basically anyone can set up a website in minutes. On the other hand, for many users the platform has been a gateway to learning web design and development. It makes sense. You start off with a simple site, then look for ways to customize it. After that, it’s only natural to pick up basic design or programming skills and keep going from there. Yet, […]
5 Reasons Why Entrepreneurs Should Use WordPress
Since WordPress launched in 2003, it has become one of the leading content management systems in the world. It is used by more than 74 million sites throughout the world that publish new posts every second. The reason behind such a high popularity of WordPress is nothing but the fact that it is an extremely powerful tool. Moreover, some of the most astounding statistics about WordPress further underpins the actuality. So, if you are an entrepreneur then you should choose WordPress for the template processing of your website. Want to get a clearer idea? Then just take a glance! Helpful […]
The Essential Guide to Content Formatting to Increase Time on Page
Content formatting is an important piece of the puzzle that is blogging and content marketing. While you would think that the information inside your posts is what matters most, it turns out that the presentation is just as important. While the content is what gets people on your site, it’s format is what makes them stick around. And that’s important. The longer they stay, the higher the chances they will convert to subscribers or buyers. And that’s what it’s all about, isn’t it? Plus, visitors staying on your site for a long time is a vote of confidence that Google […]
7 Key Tips To Boost Speed On Your WordPress Website
You have such a small margin of time when a new visitor comes to your site, you have to ensure that it’s running as fast as possible. That means that they’ve got to be able to find exactly what they need when they arrive, or you risk them clicking away. Here are seven tips that will help you speed up your WordPress site, bring in new customers, and keep them. Check your speed It’s easy to assume that your site is running fast enough if you visit it often enough yourself. However, don’t be fooled. Your browser may have cached […]
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