Video usage and popularity have increased substantially on the web lately. It’s not hard to understand why. After all, video helps simplify complicated topics, is highly popular with online users across the board, and when done correctly, improves conversion rates. Video is a powerful addition to anyone’s content marketing toolbox. Over 60% of users report that they’re more likely to purchase a product after watching a video about it. Video also helps build links — pages with video get on average three times the incoming links as straight-text pages do. If you’ve decided to incorporate video into your WordPress site, […]
Comparing The Developer Experience Of WordPress eCommerce To Laravel Cashier
Last week I wrote about using Laravel’s Cashier package to create a subscription-based site. It was based on my experience creating a small SaaS site that serves Caldera Forms users. If you read that article, you might have wondered why I didn’t use Easy Digital Downloads or WooCommerce, or even my own plugin Caldera Forms. All of those have plenty of tools for creating and managing recurring subscriptions. One answer is that I wanted to learn something new, but I actually found it easier for what I wanted to do. My last article was very technical. In this post, without […]
9 Tools to Promote WordPress Products Quickly and Easily
WordPress developers who create themes and plugins for sale usually want to increase sales and profits — that’s a given. But what’s the best way to go about reaching that goal? It can be hard to get your brand and your product out there enough for people to buy it. Though it can seem daunting to begin to market yourself, we have some ways to make it easier. This article will first show you how to create a simple, effective promotion plan for your WordPress products, and then offer nine different tools to implement that plan. Create a Promotion Plan […]
How Many Languages is Your Website Available In: A Look At WordPress Translations
How many languages is your WordPress site viewable in? If the answer is just one, you could be missing out on the opportunity to scale your website and increase revenue. Check out how simple translating your site’s content can be and the potential benefits you can expect. The State of the Internet The digital age has completely changed how we connect with the world around us. Advancements in web accessibility and communication have transformed the way we share and experience ideas. As content becomes easier to distribute to diverse audiences, brands and individuals will need to adopt a global mindset […]
Using Forge To Provision And Manage WordPress Sites
I used to claim I didn’t know anything about servers. And, while I’m not an expert, I have learned quite a bit in by time as a web developer. I use Ubuntu every day, both as my desktop computer’s OS and as the OS for the virtual machine I host my WordPress sites. Though I’ve learned a lot, I couldn’t set up my own server — or really a Virtual Private Server (VPS) without help. However, I’ve become familiar Laravel Forge, a server provisioning and deployment tool created by the Laravel project that is easy to learn. While it is […]
How To Develop A Brand for Your Small WordPress Business
What exactly is a brand? And how do you, as a solo WordPress business owner and service professional, create a brand that works for you? Seth Godin’s definition helps with the first question: And for the second? We’ve got you covered. Here’s a guide to branding for a small WordPress development or design business using a shoestring budget and a simplified, bootstrap approach. No expensive market research, no (or not much) branding lingo, just straightforward minimalist steps you can take to create a brand that resonates with your ideal clients and works hard for you. Establish Your Brand Values Who […]
43 of the Best WordPress Blogging Tools 2016 You Shouldn’t Miss
What are the best WordPress blogging tools 2016? And why would you even need them? Good question. Blogging seems so simple from the outside. Just sit down in front of your WordPress website, type in some words, publish them and that’s it, right? After that, all you need to do is wait until your content gets picked up by Google and traffic comes in, correct? Unfortunately no. People are often surprised to learn that writing is actually just one part of blogging and that a lot more goes into running a successful blog. For that reason, full-time bloggers can use […]
WordPress Security in 2017: What It Means for Your Website
Powering nearly 74.6 million websites, WordPress can be an inviting target for hackers. Much like other services, the platform has been the subject of numerous attacks throughout its existence, but no major vulnerabilities have been discovered inside WordPress’ core since January 2013. Security is (of course) a constant concern for many WordPress developers. Although no website is 100% secure, you can certainly make hacking difficult by maximizing your site’s security. There’s lots of good advice available to protect your website, but with WordPress constantly evolving, do the old methods of staying safe still apply in 2017? In this post, we’ll kick the year […]
4 WordPress Themes For Food Blogs
WordPress was born for blogs. You can document your travels, teach people how to fish, or share your thoughts on global warming. If there is anything you are compelled to write, WordPress will support it. One of the most popular blog formats is the food blog. The food community is a big one, and WordPress lets you become a part of it. Whether you’re sharing your favorite recipes or writing reviews of restaurants, these themes will make your site look professional and modern. Foodland Foodland is designed for restaurants but can be used for anything you want. Easily format a menu for the […]
A Guide to WordPress Theme Frameworks (And Why You Should Use Them)
Without a WordPress theme framework, theme development and maintenance could be a major endeavor. Designing a website and customizing a theme – not to mention staying on top of security and Search Engine Optimization (SEO) – isn’t always a cakewalk. Simply put, theme frameworks are akin to a starter culture. They feature essential core functionality, and give developers the flexibility to design without worrying about building a foundation with poor coding practices. In this post, we’ll explore the basics of theme frameworks, and discuss the benefits and drawbacks of using them for developing WordPress sites. Finally, we’ll wrap things up with a selection […]
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