Beginners

A blog can help your business grow, and this post will help you get started. First, you’ll learn why a blog makes sense for your business, then get six early blogging steps to take. A Business Blog Helps You Cement Your Status as a Thought Leader Thought leadership sets you apart from competitors. It helps people see that you have interesting, relevant perspectives and could help them conclude it’s worthwhile to do business with you. A recent study about thought leadership polled enterprises in the United Kingdom, Germany, and France to get their opinions about thought leaders. It found that […]

Are you tired of haphazard, unprofessional-looking content? Dissatisfied with the mixed formatting of your blog posts? Trying to corral multiple writers into producing one coherent online publication? A blog style guide is the answer to all of these problems and more. Below, we will discuss how concrete content guidelines can help with the creation process. The post will cover questions like “what is a content style guide and why do you need it?”, go over how to create one step-by-step and give examples of blog style guides for inspiration. In the end, we want you to feel comfortable using this […]

When someone visits your website’s about page, it’s because they want to know more about your company. It could be that they’re interested in how you started or what you do exactly; whatever the case may be, you want to make sure you’re able to answer their most pressing questions and tell them a bit about who you are. You want your about page to build a rapport between you and your audience. When done correctly, it can gain the trust of your visitors and encourage them to convert on your website. It’s the gateway to the answers users have […]

Knowing how to write great calls to action is an incredible business asset. CTAs are an essential part of any landing page, newsletter sign-up form, or other online-marketing measures. Many experiments show that optimizing calls to action can have great influence on a site’s conversion and bounce rates. Yet, many website owners and marketers don’t spend enough time or effort doing so. As a consequence, their sites and marketing campaigns fail to reach their full potential. To counteract this, in this post you will receive a full-blown education on how to write great calls to action. The post will first […]

A goal for just about any blog that wants to succeed is to get enough views. Without traffic, your blog is as good as dead just sitting on the 645th page of Google with no engagement or shares whatsoever. If your blog is going to be successful, you need to think of ways to drive traffic to your website. You could create the best, most valuable content in the world for your target audience, but if it doesn’t show up in SERPs, it’s as good as nonexistent. Building a successful, profitable blog takes time, patience, and a proper strategy, but […]

Some people say looking for a job is a job in itself. You’ve got to update your resume, craft compelling cover letters and find open positions that suit your skills. Those things are undoubtedly essential, but have you thought about using your website as a hiring tool, too? Here are six ways you can do that. 1. Make Sure It’s Free Of Errors Hopefully, you already know it’s not sufficient to solely trust a spell-checking feature when proofing your resume or a cover letter. It’s important to look it over yourself, too. If your website has numerous misspelled words, broken […]

The question of Twitter vs Facebook can be complex. Which is better for your site or business to be on? And do you even have to make a decision? The two social networks each offer lots of opportunities to connect with your audience and drive traffic to your site. However, they are also very different in the way they operate. For that reason, it can make sense to settle on one or the other. Same if you have limited resources and can only take care of one account, even with a social scheduling tool. Or maybe you’re just here because […]

The advent of WordPress has pretty much ended all the hassles of creating beautiful websites, and page builders made the entire process easy for those without the gift of code. WordPress page builders are plugins that allow users to make edits in the page via a simple drag and drop method. Those, who don’t want to learn extensive single lines of code for creating websites, can use page builders that generate that code all by themselves. While page builders are a silver bullet to mitigating coding complexities, they can also be responsible for slowing down a website’s loading time and […]