Business

When it comes to choosing marketing channels for your development business, few are as powerful as email. However, figuring out how to get started with it can be challenging. The success of your email hinges largely on the email marketing software you decide to use. The right solution can make building your campaigns easier and more effective. There are many options to choose from, but a select few are particularly useful for developers.  In this post, we’ll discuss the benefits of using email marketing as a developer. Then we’ll provide you with three tips for getting started, including choosing the […]

Landing pages are integral to increasing your conversion rates. If you are not investing much time in developing your landing page, you may be missing out on a lot of conversions. On average, the conversion rate for a B2B landing page is 13.28%. It is important to test and optimize your landing pages to see what works better for your business. When a reader lands on your page, you have only a few seconds to gain their attention. This is why it is crucial to know what makes a high-converting landing page. Studying other websites and their landing pages will […]

If recent events have taught us anything, it’s how quickly the world can change. The Coronavirus (COVID-19) has brought major disruptions to people and businesses across the globe. If you’re concerned about these unpredictable times crippling your company, you’re not alone. To prevent unforeseen circumstances and market changes – initiated by a pandemic or otherwise – from devastating your bottom line, you might look into moving your business online. Fortunately, with the right strategy in place, the digitization of your company is possible. In this post, we’ll discuss some of the benefits of running a remote operation. Then we’ll provide […]

So, you’ve created a membership site? That’s great! Creating a membership site is an effective way to generate recurring revenue from your website because members can pay a monthly or yearly fee in exchange for premium content, products, or services.   Growing a membership site can be difficult, though. So, if your new membership site doesn’t have as many members as you imagined and you’re not making as much money as you had hoped, then something needs to change.  Luckily, with just a few tips, you can easily attract new members to your site as well as turn your existing members […]

Learning how to create a customer journey map is a great way to get into the heads of your audience. It’s a technique that allows you to create better websites, products, and services. Customer journey mapping also lets you understand what visitors really want and need and then give it to them. If you have never heard about any of this before, don’t worry. In this post, we will give you everything you need to know about it. Below, we will talk about what a customer journey mapping is and how to create a customer journey map for your website […]