On average, 90% of startups fail. And that’s without a global pandemic. COVID-19 is presenting businesses and entrepreneurs with unique challenges most have never seen before in their lifetime. This is forcing them to pivot and reach customers in new ways. Businesses must do whatever they can to survive the pandemic and emerge financially sound. With over 60 million businesses built on WordPress, let’s look at some of the adaptations you can make to your site to drive more sales in the wake of COVID-19. 1. Update your slider with COVID-19 messaging. Your website slider is a valuable piece of […]
4 Accessibility Implementations Your Design Agency Should Make to Stop ADA Compliance Lawsuits
In a nutshell, the Americans with Disabilities Act (ADA) compliance is mandatory for any reputable web designer. After all, if your clients suffer a lawsuit because they don’t meet ADA regulations, it’s your responsibility. When enough of your clients suffer, you may experience complaints and get a bad reputation that could cost you future income. Fortunately, there is a simple solution to see your websites become ADA compliant within 48 hours. With a few tweaks, such as color contrasting, adding legible text, and additional navigability, you can ensure your designs are accessible. There are even companies that can help you […]
Landing Pages – The Ultimate Guide (Best Practices, Examples)
Landing pages are an all but necessary part of marketing campaigns. Yet, crafting one that actually gets you conversions isn’t easy. There’s a lot that goes into a successful landing page, from the images you include to the copy you write to even the text you use in your call to action. Every little element can make the difference. Understand what makes a landing page work, and you can seriously increase your conversions and earn new users. In this guide, we’ll tell you the crucial elements of landing pages, show you how to build one, and help you optimize it […]
How to Create a Knowledge Base (And the Tools You’ll Need to Do It)
Whether you’re looking to provide information to customers, clients, or your own internal team, communication takes time and resources. Consequently, you may wonder whether there’s a way to provide valuable information in a more efficient way. Fortunately, knowledge bases are an effective way to provide both frontline support to customers as well as helpful information internally. Creating a knowledge base can also have a big Return On Investment (ROI). Developers especially should view it as an essential part of any online service or product. In this article, we’ll look at the ins and outs of creating a knowledge base. We’ll […]
4 Essential Branding Elements for Your WordPress Site
With so many websites competing for attention, your own site’s branding can mean the difference between success and failure. For this reason, it’s more important than ever to create strong and unique branding for your online presence. To do that, it helps to understand the most essential branding elements for your website. Careful use of these elements — such as a unique logo, the right typography, and high-quality images — can help your website stand out from the crowd. In this post, we’ll discuss the importance of creating strong and unique branding for your WordPress site. Then we’ll explore four […]
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