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Since the GDPR came into effect in 2018, website owners have been scrambling to get their site up to par and avoid hefty fines. While the race to GDPR-proof the Internet has calmed somewhat, it’s important for new sites and existing ones that skipped out to start taking steps to protect user data. Three years later, GDPR fines are continuing to be issued, and small businesses are certainly not immune. While you’re likely to receive a warning before being fined, there’s no reason to take chances. If you haven’t taken steps to protect your site yet, you need to do […]

The 11 Best Email Opt-in Plugins for WordPress As a business owner, you probably know how effective email marketing can be. Almost every online marketer swears by its effectiveness, so it’s a channel you simply can’t afford to ignore. Here’s the rub: 99% of all email users check their inboxes daily. That’s a staggering figure, and perfectly highlights the importance of using an email opt-in plugin. More importantly, 59% of respondents to a HubSpot survey stated that marketing emails profoundly impact their purchasing decisions. However, finding the right email opt-in plugin can be a bit confusing. The sheer number of […]