Articles

Ask any SEO expert to recommend an analytics tool and chances are their go-to solution is Google’s. Many aren’t even aware of Google Analytics alternatives. It makes a lot of sense. SEOs judge their success by Google SERP rankings, so why not go with the official tool? However, there are good reasons to reconsider. The first is privacy. Google Analytics is gathering a lot of data about your users. If that is not something you agree with, then going with a competitor who is more conscious about this topic makes a lot of sense. Alternatively, you may want to track […]

Custom post types are the first step to turning your basic WordPress website into something professional which will stand out. You can use custom post types to create a unique website in your own style. Not only that, but it will make it even easier for your users to navigate your site and find exactly what they want. A common misconception is that custom post types require PHP coding – something which is likely to put a lot of people off. However, you can, in fact, create custom post types easily using a WordPress plugin. What is a custom post […]