Offering great customer experience has been a focal point for companies for a long time, but today it’s all about being customer-centric. It’s a subtle shift in emphasis, but it needs to encompass your entire business – from the way you find prospects, to how you onboard clients, to the way you deliver mockups and launch products, to your project recap surveys. Jeff Bezos, CEO of Amazon, famously left one chair empty at every meeting for “the customer,” the most important member of the corporation. Now, each meeting is attended by an employee who has been trained to play the […]
10 Affiliate WordPress Plugins to Sell More in Half the Time
WordPress powers over 30% of all websites on the Internet. But affiliate sites? It’s gotta be closer to 100%. Part of the reason is that it’s open source, allowing almost anyone, anywhere to make sure its code is firing on all cylinders. However, there are another 54,000 reasons WordPress is the best blogging platform. That’s the number of plugins there are in the directory, all offering an endless number of customizations for free (or extremely cheap compared to hiring your own developer). Not only do these plugins help you get more out of your affiliate site, but they also help […]
Content Promotion – 9 Excellent Strategies to Get Your Content Read Now
When it comes to blogging and content marketing, most people focus their efforts on the production side. While content creation matters, getting it in front of other people is just as important (if not more). Derek Halpern actually does an 80/20 split, with the majority of time spent on content promotion. The Internet is a crowded place and it’s not easy to stand out. Yet, the greatest blog post ever written is not going to do you any good if you can’t get anyone to read it. Even with high-quality content, “build it and they will come” only works to […]
How WordPress Licensing Works (And Its Role In the Platform’s Success)
Most people with an interest in WordPress know about the GNU Public License (GPL). However, few understand exactly what it means and why it matters. While this knowledge isn’t pertinent to your day-to-day work in most cases, it can help to shape your overall mindset and approach to WordPress development. What’s more, the GPL is more central to WordPress’ (and by extension your) success than you may realize. The built-in freedom it provides lets users, site owners, and developers all work towards a better and stronger platform, one that’s suitable for many types of applications and projects. In this article, we’ll look […]
Trending Cybercrime: Ransomware-as-a-Service (RaaS) vs Decryptors
This past Valentine’s Day, millions of friendly and romantic email messages were exchanged around the world. Unfortunately, some of them were exploited by cybercrime groups aiming to infect personal computing devices and networks with GandCrab ransomware. Information security researchers at Mimecast Threat Labs noticed a considerable uptick of activity in the world of Ransomware-as-a-Service (RaaS), a cybercrime business model that has been on the rise for nearly a year. More interesting, perhaps, are emerging details surrounding this threat. eMafioso? The rise of RaaS is one of various turning points in the cybercrime world, which is starting to show parallels with […]

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