Articles

Designing a WordPress website that appeals to your audience and effectively guides them through the user journey takes a lot of work. It’s not just the development of a user persona and sales funnel that has to be carefully thought out. When building websites for a geographically distinct audience–be it for a smaller local audience or one dispersed across the globe–there’s another layer of consideration involved. How to Use Geotargeting in WordPress Geotargeting is a form of audience segmentation. But rather than use data pertaining to visitors’ logged-in status, on-site behaviors, or general demographics, geotargeting segments users based on their […]

It’s the most wonderful time of the year — for blogging. Give your blog a temporary holiday theme and meet your readers’ expectations for a bright and joyful time of year. Small changes make a significant impact on your site visitors, and WordPress makes it easy to add some seasonal cheer. Experts predict holiday eCommerce sales will rise by 16.6 percent this year as more and more people embrace the ease of shopping online. Set the stage by adding some holiday flair to your blog using these five strategies.   1. Update Your Theme   One way to give your […]