Running a website, or blog, or online business is not always a cakewalk. There is always something to do: Content creation, marketing, maintenance, not to mention updates and website changes. You could easily work 24/7 — in fact, many of us attempt to do so. Even though WordPress makes maintaining an online presence quite comfortable, there are only so many hours in the day you can actually be productive (without seriously impairing your health and social life that is). Therefore, it is important to find ways of making the most of the time you have. Luckily, there are steps you can […]
DradCast Episode 073: Drunken Rubber Duck
[y=gw7Bf2fRrio height=400] Show notes: Joshua Strebel is the founder and CEO of Pagely, a managed WordPress hosting solution. He is also one of the great minds behind PressNomics—a 3-day event where passionate and successful entrepreneurs gather together to create the products and services that drive the WordPress economy. You can find Josh online at Pagely and on Twitter @strebel. Sippin’ on Brad – Old Leg Humper Porter Dre – Diet Coke Josh – Stella Artois Pressing topics First WordPress Video Ad Matt Mullenweg interview comparing WordPress competitor spending, and how it may manifest itself in advertisements. First Dedicated WordPress.com Conference One day conference in […]
Happy, loyal customers: How to retain eCommerce customers
How do you make an existing eCommerce store more successful? It’s a very good question, and one that many store owners approach the wrong way. It’s all too easy to fall into the trap of relentlessly chasing new customers — 500 customers sounds far better than 400 customers, after all. And there’s nothing wrong with this approach really, as extra customers will bring in extra revenue. However, it’s not the easiest way to boost your store’s profitability. Savvy marketers have long realized that it is far easier (and cheaper) to persuade an existing customer to buy from you again than […]
Lessons we can learn from Jetpack, and how it’s helped WordPress succeed
Of the many gifts that Automattic has given this community, Jetpack is definitely one of the greatest. Jetpack is an all-in-one suite of tools, including services that run on WordPress.com’s servers, for free, that couldn’t be handled by the kind of $5 per month shared hosting packages many users start with. If it wasn’t for this plugin helping to ease the onboarding of new users, WordPress would not be where it is today. Automattic has gained a lot from this: they are a company, with a simple objective to make money, pay salaries, and provide a quality return on investment […]
Interview with SIDEKICK co-founder, Ben Fox, on sidekick.pro, future initiatives, and more
In January, SIDEKICK launched its new website sidekick.pro, as well as its new Composer tool — a tool that allows users to create WordPress walkthroughs, for free. The announcement came much later than originally anticipated — but has nonetheless been greeted with open arms. Torque reached out to Ben Fox, co-founder of SIDEKICK, to learn about the reasons for the delay of sidekick.pro, how the company plans to reach new users, its partnership with Go Daddy, and future initiatives. Why the delay Torque: What caused the delay for sidekick.pro? Ben Fox: SIDEKICK is a bootstrapped company, we have no outside investment (yet). This […]

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