If you want to rank well in search engines, links, specifically backlinks, are essential. They signal to Google and other search engines that others like your content and endorse it. Besides content, they are the most important ranking factor that Google considers. The search engine uses links to gauge the relevancy of you pages for different topics and also to discover new pages to index. Usually, Google is not super forthcoming about their algorithm and how exactly they judge websites, however, they recently published a guide for link building best practices. The earlier version only contained information about how to […]

AI continues to dominate the headlines. Everyone is wondering how it will change the way we live and do things, including if it will replace us all. One area where it is relevant especially for website owners and online marketers to examine the impact that generative AI will have is search and SEO. Since search engines and websites are both in the business of answering users’ search for information, it makes sense to ask if artificial intelligence will take over their job as well. In the future, if someone wants to know the birthplace of Leonardo da Vinci or how […]

With this chapter on Cumulative Layout Shift, we are nearing the end of our miniseries on Core Web Vitals for WordPress users. In the earlier chapters on Largest Contentful Paint and First Input Delay, we already talked about what exactly those terms mean and how to optimize your website for each of them. Now, we want to do the same for CLS. In the following, we cover what exactly Cumulative Layout Shift is, how it’s calculated, how to test your website for its performance in this area, and what’s a good value to aim for. After that, we give you […]