Studies have shown that 55 percent of all visitors read a blog post only for 15 seconds or less. That means, by the end of this paragraph you have likely already decided whether to keep on reading or not. It is my job to make sure you do. So, do I still have your attention? Cool, thanks for sticking around. One of the best tools to keep visitors on your site is to produce intriguing content. That’s why it is important for anyone who runs or markets websites to study copywriting. Copywriting is the art and science of making words […]

Voice search optimization is something every WordPress website owner will need to deal with. It will be an important part of SEO in 2018 and beyond. The emergence of artificial intelligence and improvements in voice recognition are changing the way we interact with (mobile) devices. Speaking is more convenient than typing. For that reason, voice-controlled virtual assistants are rapidly becoming part of everyday life. As a consequence, a growing number of queries input into search engines are voiced rather than delivered via keyboard. This has far-reaching and surprising consequences for search engine optimization. In order to prepare you for these […]

HTML classes and ids are not just important for hardcore coders. After all, these days you no longer have to be a web developer to have your own web presence. Instead, you can achieve almost anything by drag-and-drop or clicking a mouse button. That ability is a big part of the success of WordPress. The platform lets even laypeople build highly professional websites. However, if you want to dive deeper into theme customization, you don’t get around learning markup and code. A working knowledge of HTML, CSS, PHP and, increasingly, JavaScript lets you do whatever you want with your site. […]

I recently talked about WordPress web design trends we can expect for 2018. On that list: microinteractions. If this word causes you to raise your eyebrow questioningly, microinteractions are a way to make websites more pleasant to work with. They do so by turning up the entertainment factor of otherwise mundane or tedious tasks in a subtle way. Oftentimes microinteractions are so small that you don’t really register them consciously. However, they are everywhere both on the web and in real life. For that and other reasons, in this post we will dive deep into how to introduce microinteractions to […]

The Internet allows us to do almost anything we want whenever we want. We can research any topic, buy whatever we want, do banking or our taxes, educate ourselves, and so much more. It’s a 24-hour buffet of possibility. However, along with these new means, the web has also increased our risk. First of all, it has created a space where anyone can put out any information they want. In addition to that, there is the issue of keeping your private information secure. Phishing emails, people who hack your website and other dangers have given us all collective trust issues. […]