In the online marketing world, a lot is written on the topic of SEO: How to optimize your content, how to build inbound links, how to do keyword research, and more. The list is practically endless. Every SEO strategy you employ complements the others, and this influences your overall SEO performance. With this in mind, it is perhaps surprising that one facet of SEO receives far less attention: the schema.org markup. For those unfamiliar with it, schema markup is essentially what drives the Rich Snippets functionality in the SERPs. Now, most regular web-users will be familiar with rich snippets, yet most […]

Anyone looking to grow a successful online business is well aware of the pitfalls of becoming too dependent on the search engines as a source of traffic. Months of hard work can be undone, literally overnight, as Google constantly tweaks its algorithm. An important alternative source of traffic for most websites comes from the social media websites: Twitter, Facebook, and Google+ being the most important right now. Most of you will already have your social media logos prominently placed on your website to encourage social shares, but could you be doing more to encourage your readers to like, tweet, or […]

As your website grows, you’ll probably start to turn your attention to new ways to expand your web presence. Developing a mobile app is one of the more interesting options available to you, built from the existing framework of your WordPress website. Once built, you then have the option of uploading your app to the App Store or Google Play, which opens doors to a completely different type of audience—as well as provides your existing readership base a different way to consume your content. We’re all aware that mobile use is increasing relative to desktop use. We know we need to […]

Whether you run a blog, membership site, or eCommerce site, if you want to collect online payments from your customers, you’ll need a payment processor. There are plenty of options out there, but which one should you choose? Well, most people would start by considering the two big-hitters of the industry: PayPal and Stripe. Having been around for years, and with worldwide availability, I’m sure you’re familiar with PayPal. PayPal uses an off-site checkout method, redirecting your customers to a dedicated checkout page to take payments. Stripe is the newer option, and has a more limited availability—US, Canada, UK, Australia, […]