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Recently, services like Lyft, AirBnb, and Uber have taken the tech-savvy generation by storm. These services have evolved from the “sharing economy”—a society based entirely on peer-to peer transactions, where both parties achieve monetary success from the interactions. An economy based on the kindness of strangers seems to be counterintuitive in today’s age of skepticism. Stories like The Craigslist Killer have infiltrated the collective psyche of those using these services. The last thing you want to worry about is the possibility of being imprisoned when you’re picking up the gardening tools you’ve rented from someone on rentoid. I’m not trying to be a […]

If you’re new to Twitter, or you’re still riding the social media struggle bus, you may have come across a strange highlighted link with a number sign in the front of it. That strange highlighted word is known a “hashtag.” Quite simply, a hashtag, as defined by Twitter, is a “# before a relevant keyword or phrase in a Tweet to categorize that Tweet and help it show more easily in a Twitter Search.” By clicking on a hashtag, you can view other tweets with the respective hashtag embedded in it. This provides a simplified and convenient way to view conversations […]

One of the long-time feuds in Internet marketing, and more specifically, email marketing, is the dispute on whether or not you should use popups on a website to get people to perform a certain action (usually to sign up for a mailing list). As with almost all controversies, there is no right or wrong answer to this question. There are two sides to the popup story, and before you decide where you and your website stand, you need to understand both the advantages and disadvantages that come with popups. Advantages Let’s start off on a positive note by taking a […]