The open source nature of WordPress makes for interesting bedfellows. Users of WordPress are given access to tons of tools, many of them free, and are put in direct contact with the developers that made them. There are no layers of bureaucracy and customer service in-between as you get with typical tech companies like Apple or Microsoft. So you have scores of users used to the average business structure where if there’s a problem, there’s a number to call and someone to yell at, and these users are now interacting directly with developers who most of the time would rather […]
Heading into HTML
Your eyes light up as you read comments on your latest blog post. It’s been eight months since you started your blog, and you’re excited to have followers who visit regularly and comment on your posts. Who knew a blog about birdwatching would attract so much attention? Well done! You’ve got a workflow for your blog, an audience interacting with your content, and you’ve become a pro at creating posts with the Visual editor in WordPress. Ready for the next step? How about getting more control over your content by switching to the Text editor? Text Editor and HTML The […]
Shopping for Premium Themes
I grew up wearing uniforms to school. Supposedly parents loved them, but every kid I knew detested the itchy plaid shorts, knee-high socks, and oxford shirts. Sure, I could choose which color combination to wear (do I feel like white oxford / navy khakis or is it a blue polo / plaid skirt kind of day?), but overall our individual flair was relegated to things like hair accessories and backpacks. Once or twice a semester we’d get to pay for the privilege of wearing normal clothes (the money collected for some student-council activity). My sister and I cherished these days […]
Comments from the Peanut Gallery
Stand-up comedian—and newly minted mommy-blogger—gives some advice (based on experience) on how to comment like a grown up. Back in the days of yore, or vaudeville as the case may be, the peanut gallery referred to those who sat in the “cheap seats.” They were the hecklers, the rowdy bunch, the group who would throw food at the performers…usually the cheapest snack, peanuts. Unfortunately, now with the blogosphere a-booming and instant access to practically every person’s thought the minute they think it, the peanut gallery has leapt out of the cheap seats and onto our blogs. And their taunting comments […]
A Case for Doing Things Right
For as long as I can remember, I’ve had an obsession with doing things the “right” way. I don’t like cutting corners because I believe—at my core—that doing things correctly the first time is so much more efficient than a more improvisational, trial and error technique. I’m pretty sure this proclivity is why my skill set led me to a jack-of-all-trades style generalist end. If I don’t know how to do something I need to do, I learn not only the method to accomplish that task, but also the reasons behind the methodology. One might say that I am thorough. […]
Thoughts on Pricing WordPress Plugins
We all think we’re pretty good about assessing value, but we’re not. In fact, we’re all so bad, that one of the longest running game shows (since 1956) has been “The Price is Right.” Pricing is tough. There’s no two ways about it. And if you’ve heard me talk about pricing, I almost always use the same example to highlight my point. Predicting Value is Tough If I were to ask you if $40 for 80 oz of M&Ms was a good deal, how many of you would know? If you’re like audiences I speak to, few of you would […]
Will Write for Clicks
So far this week has felt like an all time low—content-wise—for the internet at large. And it’s only Tuesday! Yes, I’m talking about the incessant VMA coverage we were bombarded with from all angles over the course of the day yesterday. The last thing I want to do is contribute to the attention it’s getting, but I do want us all to at least stop and think about why it’s getting this absurd amount of attention, from a content strategy perspective. I bet on Monday you didn’t visit one major “news” source, or even get through ten lines of your […]
What is Tidy Repo?
Looking for a compilation of the best and most reliable WordPress plugins? Well you’re in luck because Tidy Repo, a new site built and managed by WordPress developer Jay Hoffman, delivers just that. Jay was nice enough to chat with me about his passion project. Here’s what he had to say: Michelle: Tell us a little bit about your site. How long has it been in the making? When did it go live? Jay: I’ve been frustrated with the plugin discovery process for a long time. I’ve had too many experiences where a plugin has brought down my site, or caused […]
Who’s In?
After a little more discussion and feedback, we have decided to start the Torque Book Club with a Google Hangout format, while also using our “community” section for posts and comments, section by section. This way, we can all meet “in person” for the first book. We’ll see how that goes and then—as a group—we can decide the direction we want to go for the upcoming books. Sound good? I think so. I want to see all of your faces and hear you speak! At least for the first book. Then we can talk about experiementing with a more asynchronous process. But […]
Community Managers in the WordPress Ecosystem
When I was first getting started in my professional career I read a book called Microsoft Secrets. The biggest takeaway was a tiny fact embedded in their hiring process. According to the book, Microsoft had no trouble hiring developers or marketing staff. They’d just visit the best computer science schools or MBA programs, respectively. The real effort was finding their program managers that connected both groups. It was the missing role that once put in place, really helped them grow by bringing more (and better) products to market. Today, if you look at WordPress companies that focus on plugin or […]

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