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If you’re new to WordPress or the WordPress ecosystem — whether it be by being friends with someone who uses it or by attending your first WordPress meetup or WordCamp — there’s a term that will come up that will in all likelihood confuse you. That term is ‘child theme.’ I’ve taught numerous classes and workshops on WordPress, and as soon as we get to the section on Themes, someone always raises their hand and asks what a child theme is. For someone familiar with WordPress, a child theme makes sense, but for someone new to the wonderful world of WordPress, […]

If you’re just starting out as a developer, and you’re learning PHP through WordPress, you might be intimidated by the idea of object-oriented programming (OOP), but the reality is you’ve probably already seen it in use. For example, have you ever retrieved the ID of a current post like this: global $post; $id = $post->ID; That’s object-oriented programing. You might not know the terminology, but what you’ve done in the first line is get the current post as an object of the standard class. In the second line you get the value of that class’s property ID. Another example of […]

One of the key aspects of maximizing sales from you website is to reduce as many buyer objections as possible. Your sales copy is a great place to start, allowing you to pre-empt and dismiss any major objections. Does your product even work? Of course it does, and here are the graphs to prove it. How do I know the results are real? Well, here are ten testimonials from real users. What if it doesn’t work for me? We offer a no-questions-asked money back guarantee. You get the idea — a pre-emptive answer for everything. Well, not everything, of course: […]

The number of pageviews a website obtains is becoming increasingly more important to webmasters and marketers. Generally, the more pageviews your website gets, the higher the worth of your traffic, and the higher return on investment (ROI) you get on paid sources of traffic. Consequently, many different tools and WordPress plugins have stepped up to help satisfy this need for more pageviews. But no pageview-boosting plugin type is more popular than related content plugins. Related content plugins display links to related posts at the end of each post (or, in some cases, throughout the post). It encourages further browsing by users who came to your site […]