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“Really?! Eight downloads? I have been sleep deprived for three months for that? I missed my daughter’s middle-school play for eight freakin’ downloads? Eight!?” Creating a product can be a disappointment. You pour your heart and soul into something for months, cut all the time from working with clients that you can, neglect your day job to the point that you are not sure if they won’t fire you, and isolate yourself to the point that your family starts referring to you as “the other person living here.” Until finally, it’s done. The thing you have been working on is […]

Off the shelf, WordPress allows you to assign a number of different user roles to people who use your website in one capacity or another. Now for the newest of users, this may not seem like such a big deal, but after a catastrophic event — like the office manager accidentally wiping out the company website right before the president gives a big press conference and directs everyone to your site to get all the details on your new, game-changing product — maybe you’ll understand its significance. But, if that person had only a certain level of access to the website and wasn’t […]

Mobile traffic is taking the Internet marketing world by storm. According to Mobify, in 2013 more than 1.2 billion people accessed the internet from mobile devices, so it shouldn’t come as a surprise that 15+% of all traffic can be accounted for by mobiles. Clearly, it’s time to jump on the mobile optimization bandwagon (if you haven’t already). Otherwise, with an unoptimized website and marketing strategy, you could be losing up to 15% of your potential leads! To help you get started with mobile optimization, here’s a list of 4 important elements of your business that are in desperate need of […]