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In the online marketing world, a lot is written on the topic of SEO: How to optimize your content, how to build inbound links, how to do keyword research, and more. The list is practically endless. Every SEO strategy you employ complements the others, and this influences your overall SEO performance. With this in mind, it is perhaps surprising that one facet of SEO receives far less attention: the schema.org markup. For those unfamiliar with it, schema markup is essentially what drives the Rich Snippets functionality in the SERPs. Now, most regular web-users will be familiar with rich snippets, yet most […]

Anyone looking to grow a successful online business is well aware of the pitfalls of becoming too dependent on the search engines as a source of traffic. Months of hard work can be undone, literally overnight, as Google constantly tweaks its algorithm. An important alternative source of traffic for most websites comes from the social media websites: Twitter, Facebook, and Google+ being the most important right now. Most of you will already have your social media logos prominently placed on your website to encourage social shares, but could you be doing more to encourage your readers to like, tweet, or […]

As your website grows, you’ll probably start to turn your attention to new ways to expand your web presence. Developing a mobile app is one of the more interesting options available to you, built from the existing framework of your WordPress website. Once built, you then have the option of uploading your app to the App Store or Google Play, which opens doors to a completely different type of audience—as well as provides your existing readership base a different way to consume your content. We’re all aware that mobile use is increasing relative to desktop use. We know we need to […]

As social media becomes more integral to our everyday lives, companies frantically work to lock down popular social media platform accounts with their brand name. Twitter, one of the more popular social media networking services, is an excellent multi-tool with a variety of uses ranging from simple networking, to customer support, to marketing. It has been highly recommended that companies have a Twitter account for their brand. Though Twitter can provide extended benefits to a company, there are some difficulties that users should be aware of before creating an an account. Let’s take a look at some of how having a Twitter […]