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The most troubling thing about the recent Facebook and OKCupid experiments may not be the experiments themselves. It may be the potential of the controversies surrounding their publication that discourages wider emotional experimentation. Ethical behavior implies acting in a way that cultivates the good life. Content providers and services that honestly seek to pursue this need to do more testing to see not only what sells products or engages users, but what leads toward the greater good. Until now, this kind of research has been impractical, but the rise of tools for automatically assessing emotions — like text analytics tools and […]

When you’re wandering (sometimes aimlessly, sometimes with a particular mission), around the internet, you will inevitably be bombarded with a slew of headlines and video titles. Some of these headlines are efficient and transparent, quickly telling you what you are about to read once you click through. They take a legitimate and journalistic approach to bringing readers in. There are other headlines, however, which will use manipulation to make readers feel supernaturally compelled to read the full article. This isn’t necessarily a new phenomenon. A tease is a tease. Don’t we all remember watching primetime television (back when people couldn’t […]

One of the major benefits of WordPress is the ability to use themes and plugins to add design and functionality to our website. This is a benefit which most of us would otherwise be unable to create ourselves. Now, in some cases the free options available work fine – but they can be hit or miss. Going premium is the most reliable way to find themes with the best designs, quality, and functionality. Unfortunately, this can be expensive. One of the most cost-effective ways to get access to premium WordPress themes and plugins is to join what’s known as a WordPress club. By joining a WordPress […]