SEO

Your competitors are consistently outranking you. Your traffic is dipping lower and lower. And people just aren’t clicking on your website — or maybe it’s not showing up in the search results to begin with. What gives? Is there something you’re doing wrong? The issue likely lies with your SEO. While you may be using keywords in your articles and doing research to find the good ones, properly formatting your website, and trying to target the right audience, there might be one thing you’re overlooking: keyword gaps. It’s time to fix your SEO and address the holes in your content. […]

Inadequate website navigation can lead to poor User Experience (UX) and increased bounce rates. Your primary menu might need some complementary features to help users sift through your content, such as WordPress breadcrumbs. Breadcrumbs – whose name originates from the Hansel and Gretel fairy tale – show users the paths they’ve taken through your posts and pages. They leave a trail of easily-accessible links to guide visitors back the way they came. In this article, we’ll further explore what breadcrumbs are and why you should include them on your WordPress site. We’ll also dive into how to add them with […]

Although it has historically been difficult to gather statistics on the topic, it’s undoubtedly true that we all rely on search engines for information gathering. As a website owner, this means it’s vital that your content is visible to search engines. Indexing errors in Google Search Console indicate otherwise. Fortunately, you can troubleshoot and fix these issues in no time. Google Search Console provides you with many tools that can help, if you know where to find them. In this article, we’ll discuss some indexing errors that can happen with new websites, as well as tips for resolving them using […]

As a business, you spend much of your time trying to convince your ideal customers to buy from you. This process can be time-consuming; it’s difficult to get complete strangers to trust your business enough to bust out their credit cards. But, to make it easier, you can use social proof.  What is social proof? Social proof is a phenomenon where people copy the actions of others in an attempt to reflect correct behavior for a certain situation.  For instance, imagine if you overheard someone talking about the hottest new restaurant in town. They say the atmosphere is amazing and […]

If you run a website or online business, you likely already try to keep up with trends in web design, development, and marketing. But are you also up to date on the latest SEO trends of 2020? Do SEO tactics really change that often? The Google search algorithm actually updates every day! While the essentials remain relatively constant, keeping up with the trends can give you an edge on the thousands of websites only employing basic SEO tactics – or less. As search engines update their code and strategies emerge to take advantage of the new features, you’ll need to […]