Although it has historically been difficult to gather statistics on the topic, it’s undoubtedly true that we all rely on search engines for information gathering. As a website owner, this means it’s vital that your content is visible to search engines. Indexing errors in Google Search Console indicate otherwise. Fortunately, you can troubleshoot and fix these issues in no time. Google Search Console provides you with many tools that can help, if you know where to find them. In this article, we’ll discuss some indexing errors that can happen with new websites, as well as tips for resolving them using […]
How to Leverage Social Proof to Boost Sales
As a business, you spend much of your time trying to convince your ideal customers to buy from you. This process can be time-consuming; it’s difficult to get complete strangers to trust your business enough to bust out their credit cards. But, to make it easier, you can use social proof. What is social proof? Social proof is a phenomenon where people copy the actions of others in an attempt to reflect correct behavior for a certain situation. For instance, imagine if you overheard someone talking about the hottest new restaurant in town. They say the atmosphere is amazing and […]
SEO Trends 2020: 6 Predictions to Inform Your Strategy This Year
If you run a website or online business, you likely already try to keep up with trends in web design, development, and marketing. But are you also up to date on the latest SEO trends of 2020? Do SEO tactics really change that often? The Google search algorithm actually updates every day! While the essentials remain relatively constant, keeping up with the trends can give you an edge on the thousands of websites only employing basic SEO tactics – or less. As search engines update their code and strategies emerge to take advantage of the new features, you’ll need to […]
Updating Old Content: The Secret SEO Weapon You Are Not Using
Do you ever ask yourself what to do with old blog posts? It often seems like most people solely focus on creating new stuff, however, updating old content and refreshing existing pages is another great strategy to improve the SEO and performance of your site. The reason is that creating high-quality content is hard work and time-consuming. Consequently, if you only have a small team or are doing all of it by yourself, it’s hard to compete with the big blogs out there. If that’s the position you are in, re-optimizing your existing content might be just what the doctor […]
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