SEO

Google and other search engines have changed the way they look at websites. While everything used to revolve around keywords, these are no longer enough today. Search engines have become smarter and have begun to explore the true meaning of words, to better understand user search intent and query meaning.   As you can imagine, this has greatly changed SEO and paved the way for Semantic SEO, which improves organic traffic by providing search engines with the information they need to properly understand a search query and clearly respond to a specific search intent. By building a precise data set rich […]

Google’s so-called Helpful Content Update rolled out between August 25 and September 9, 2022. It is yet another algorithm update the search giant has implemented in order to improve its search results. In order to help you better understand what it is about and what it means for your WordPress site, in this article we will take an in-depth look at the update. You will learn what it entails, its impact on your content, and also some (well-deserved?) criticism. Let’s go. Quick Facts: What is the Helpful Content Update? The best way to give a definition of what this algorithm […]

Internal linking is an aspect of SEO that people often neglect or misunderstand. Many focus their efforts mostly on on-page SEO and building backlinks. And while those are the two things that Google most cares about, internal links also play a role in ranking your pages. If this is news to you and you are unaware about how this part of SEO can help your site, this is the right post for you. In the following, we will explain what internal linking is, how it helps your website, how to do it right, as well as best practices to employ […]

When you launch a new product, the last thing you want is for it to take weeks or even months to start showing up in the Search Engine Results Pages (SERPs). In eCommerce, time is money – and the quicker your new product ranks, the faster you can start making sales. The good news is that you may not have to wait long. There are a couple of things you can do to hasten the ranking process for your products. This can help you start generating traffic and sales right away. In this blog post, we’ll discuss the importance of […]

If you want your website to rank well in search engines, it’s important to prioritize Google’s Core Web Vitals. These key metrics help you assess your website’s performance and experience. Unfortunately, if your site has low scores, it can hurt your Search Engine Optimization (SEO). Fortunately, there are a variety of steps you can take to improve your Core Web Vitals scores and optimize your WordPress website. Doing so will not only enhance the experience for your users, but can also boost your positioning in search engine results. In this post, we’ll start by briefly discussing the importance of optimizing […]

Most websites live and die by search engine traffic. The better you are at Search Engine Optimization (SEO), the more potential traffic you can get. However, there’s a big difference between optimizing for regular searches and local ones. If you run a business with a local presence, you’ll need to learn how to target specific areas through SEO. Local SEO will enable you to get more targeted traffic, and help your site appear in front of nearby users. The closer a user is, the easier it can be to convert them into a customer. In this article, we’ll discuss the […]

Have you noticed that some of your competitors seem to be more visible in search results? You may note that their search listings contain rich snippets, which display elements such as ratings, product prices, and reviews. These snippets can boost your visibility in the search engine rankings, but they’re not generated automatically. Fortunately, the All in One Schema Rich Snippets plugin enables you to add rich snippets easily to your posts and pages. With this tool, you can configure your extracts for search engines and make them more accessible to your readers too. In this article, we’ll discuss what rich […]

Search Engine Optimization (SEO) can be challenging at the best of times. Between multiple online competitors and Google’s ever-evolving algorithms, you’ll likely have your hands full. Throw in the challenge of using SEO tools that don’t work well with your native language, and the process can be a headache. Fortunately, the Yoast 17.0 update has made SEO easier for optimizing content in languages other than English. The upgraded plugin comes with expanded features, such as detailed word analysis for 18 different languages. In this article, we’ll discuss some of the exciting new language features to explore in Yoast 17.0. We’ll […]

When it comes to helping customers find your eCommerce store, you have a few strategies you can try, such as paid advertising. However, few methods are as cost-effective and powerful as Search Engine Optimization (SEO). Unfortunately, knowing where to start with SEO can be tricky. The good news is that, once you learn the basics, optimizing your site will become a straightforward process. Moreover, there are different strategies that you can implement in order to help boost sales on your online store. In this post, we’ll start by briefly discussing what SEO is and why it’s important for increasing sales. […]

To break into the highly competitive eCommerce space, it’s often not enough to use run-of-the-mill SEO tactics. While it’s still just as important to do keyword research, optimize your website’s performance, and take other general SEO measures, there’s far more you need to do if you want to compete with the thousands of other online stores. On top of essentials like on-page SEO, there are several eCommerce-specific SEO actions you can go for. Many of these are similar to what you are already doing, but specialized to get more eyes on your products. In this article, we’re going to dig […]