SEO

If you want to rank well in search engines, links, specifically backlinks, are essential. They signal to Google and other search engines that others like your content and endorse it. Besides content, they are the most important ranking factor that Google considers. The search engine uses links to gauge the relevancy of you pages for different topics and also to discover new pages to index. Usually, Google is not super forthcoming about their algorithm and how exactly they judge websites, however, they recently published a guide for link building best practices. The earlier version only contained information about how to […]

AI continues to dominate the headlines. Everyone is wondering how it will change the way we live and do things, including if it will replace us all. One area where it is relevant especially for website owners and online marketers to examine the impact that generative AI will have is search and SEO. Since search engines and websites are both in the business of answering users’ search for information, it makes sense to ask if artificial intelligence will take over their job as well. In the future, if someone wants to know the birthplace of Leonardo da Vinci or how […]

With this chapter on Cumulative Layout Shift, we are nearing the end of our miniseries on Core Web Vitals for WordPress users. In the earlier chapters on Largest Contentful Paint and First Input Delay, we already talked about what exactly those terms mean and how to optimize your website for each of them. Now, we want to do the same for CLS. In the following, we cover what exactly Cumulative Layout Shift is, how it’s calculated, how to test your website for its performance in this area, and what’s a good value to aim for. After that, we give you […]

Google and other search engines have changed the way they look at websites. While everything used to revolve around keywords, these are no longer enough today. Search engines have become smarter and have begun to explore the true meaning of words, to better understand user search intent and query meaning.   As you can imagine, this has greatly changed SEO and paved the way for Semantic SEO, which improves organic traffic by providing search engines with the information they need to properly understand a search query and clearly respond to a specific search intent. By building a precise data set rich […]

Google’s so-called Helpful Content Update rolled out between August 25 and September 9, 2022. It is yet another algorithm update the search giant has implemented in order to improve its search results. In order to help you better understand what it is about and what it means for your WordPress site, in this article we will take an in-depth look at the update. You will learn what it entails, its impact on your content, and also some (well-deserved?) criticism. Let’s go. Quick Facts: What is the Helpful Content Update? The best way to give a definition of what this algorithm […]

Internal linking is an aspect of SEO that people often neglect or misunderstand. Many focus their efforts mostly on on-page SEO and building backlinks. And while those are the two things that Google most cares about, internal links also play a role in ranking your pages. If this is news to you and you are unaware about how this part of SEO can help your site, this is the right post for you. In the following, we will explain what internal linking is, how it helps your website, how to do it right, as well as best practices to employ […]

When you launch a new product, the last thing you want is for it to take weeks or even months to start showing up in the Search Engine Results Pages (SERPs). In eCommerce, time is money – and the quicker your new product ranks, the faster you can start making sales. The good news is that you may not have to wait long. There are a couple of things you can do to hasten the ranking process for your products. This can help you start generating traffic and sales right away. In this blog post, we’ll discuss the importance of […]

If you want your website to rank well in search engines, it’s important to prioritize Google’s Core Web Vitals. These key metrics help you assess your website’s performance and experience. Unfortunately, if your site has low scores, it can hurt your Search Engine Optimization (SEO). Fortunately, there are a variety of steps you can take to improve your Core Web Vitals scores and optimize your WordPress website. Doing so will not only enhance the experience for your users, but can also boost your positioning in search engine results. In this post, we’ll start by briefly discussing the importance of optimizing […]

Most websites live and die by search engine traffic. The better you are at Search Engine Optimization (SEO), the more potential traffic you can get. However, there’s a big difference between optimizing for regular searches and local ones. If you run a business with a local presence, you’ll need to learn how to target specific areas through SEO. Local SEO will enable you to get more targeted traffic, and help your site appear in front of nearby users. The closer a user is, the easier it can be to convert them into a customer. In this article, we’ll discuss the […]

Have you noticed that some of your competitors seem to be more visible in search results? You may note that their search listings contain rich snippets, which display elements such as ratings, product prices, and reviews. These snippets can boost your visibility in the search engine rankings, but they’re not generated automatically. Fortunately, the All in One Schema Rich Snippets plugin enables you to add rich snippets easily to your posts and pages. With this tool, you can configure your extracts for search engines and make them more accessible to your readers too. In this article, we’ll discuss what rich […]