Articles | @thetorquemag

Marketing in Uncertain Times: 17 Tips for Tactful Communication

Author

Nick Schäferhoff

Filed Under

Community

Published

September 23, 2020

No Comments

At the time of writing this article, COVID-19 continues to spread across the world. And while some countries have had more cohesive responses than others, one thing remains for certain everywhere: how you market your business during this time is important. Not only to combat possible revenue loss but also stay in communication with your customer base. However, it’s not enough to just send out an email blast that says something to the effect of, “In these uncertain times, we care about you.” That will not suffice. Instead, it’s vital that you craft a marketing plan that speaks to the […]

An Introduction to Google’s New Web Stories Plugin for WordPress

Author

Tom Rankin

Filed Under

Plugins

Published

September 22, 2020

5 Comments

It’s tough to stand out among the millions of blog posts published every day, and the social media revolution has changed the way people consume content. Creators need to get, well, creative if they want to attract visitors. Enter Web Stories. These bite-sized pieces of visual content stand out easily on Search Engine Results Pages (SERPs), and their brief nature caters well to mobile users with small screens and limited time. Google recently released a new WordPress plugin designed to make it easy for you to incorporate Web Stories into your posts. In this article, we’ll take a look at […]

The Beginner’s Guide to Adding Breadcrumbs in WordPress

Author

Tom Rankin

Filed Under

SEO

Published

September 22, 2020

1 Comment

Inadequate website navigation can lead to poor User Experience (UX) and increased bounce rates. Your primary menu might need some complementary features to help users sift through your content, such as WordPress breadcrumbs. Breadcrumbs – whose name originates from the Hansel and Gretel fairy tale – show users the paths they’ve taken through your posts and pages. They leave a trail of easily-accessible links to guide visitors back the way they came. In this article, we’ll further explore what breadcrumbs are and why you should include them on your WordPress site. We’ll also dive into how to add them with […]

9 Plugins to Prepare your WooCommerce Site for a Pandemic

Author

Narius Kolats

Filed Under

Development

Published

September 18, 2020

1 Comment

While finance experts are predicting the deepest financial crisis of this century due to the Covid-19 pandemic, that doesn’t mean it will hit everyone as hard. Although the future might not seem very bright for some companies and individuals, we have to remember that all previous recessions have started a new era and new opportunities for business and innovation. If your company’s online business was not built on a well-designed strategy at this point, you might want to adopt some of these tools and tactics to stay in the game so that your market share would not be taken by […]

How to Accept Donations on Your WordPress Site

Author

Tom Rankin

Filed Under

Development

Published

September 16, 2020

3 Comments

Whether you’re a charity or a content creator who’s been hustling for a while, you’re probably considering reaching out to your audience for financial support. However, being able to accept donations on your WordPress site can be difficult without the right tools. Luckily, there are several excellent plugins that you can use to set up this functionality on your website. Without any coding knowledge, you can create slick donation forms, manage your income flows, set goals, and more. In this article, we’ll introduce you to three user-friendly plugins that you can install to accept donations on your WordPress site. Let’s […]

How do you stay on top of your WordPress game?