Articles

There’s a lot of content online that isn’t accessible to just anyone. In order to get to it, someone needs to give you permission, which often comes in the form of a membership. That’s called ‘gated’ content, and it can be a great way to drive signups on your website. For gated content to fulfill that purpose, however, you’ll need to make sure you’re offering something users really want. Moreover, gaining access to those pages shouldn’t be overly difficult, so you don’t discourage potential members. If you succeed in both aspects, gated content can be a boon to your site. […]

One of the downsides to owning your own website or domain is that you have to register, mostly using personal information, in a public directory of sorts. Anyone can look up a URL or site and immediately see the owner, as well as their related contact information. It’s not a big deal until marketers and scammers start soliciting you. How many times have you seen an email from someone unknown that claims to be able to fix your blog or website’s SEO problems? Probably often. If you have a WordPress-powered site, you’ll see similar comments there. What you may not […]