Articles

Less than a decade ago, the idea of artificial intelligence would inevitably have us thinking about the catastrophic future where machines ruled all mankind. Fast forward a few years, and artificial intelligence is all the rage, albeit with much less dramatic results. However, that doesn’t mean it’s not present in our lives. One area where artificial intelligence is making its mark is sales. According to research, as many as 30 percent of businesses will use AI in at least one fragment of their sales process by 2020. As a sales professional, you should know that there is no way to […]

Email newsletters are a great way to keep customers interested in your brand. In fact, a survey of retail professionals found that 80 percent of them use email marketing for both customer acquisition and retention. Getting website visitors to sign up for your email list can be a challenge, however. Part of what makes this task difficult is the fact different kinds of email users respond better to different types of sign-up forms. To get around this, try different kinds of sign-ups and designs on your site and see what works best until you find the perfect combination. Here are […]

When web designers take up projects, they have the option of choosing from a number of platforms like Drupal, Joomla, Weebly, Squarespace, Wix, WordPress, etc. While all of them have proved to be popular with website developers for a variety of reasons, WordPress has emerged as the contentment management system of preference because of its multiple advantages. Web designers really should choose WordPress for a variety of reasons. Simple to Handle and Update WordPress is extremely simple to learn. So, even if you are new to it there is not much of a learning curve. Apart from being intuitive and […]

Most website owners understand the importance of driving traffic to a website. It’s the metric that quickly gets webmasters excited as they imagine all those site visitors turning into profit. But the truth is traffic on its own doesn’t really mean much. If it doesn’t convert, then it won’t matter whether the number of monthly visitors is 100,000 or 0. That’s why what you should be paying attention to is your site’s conversion rate instead. But what is a conversion rate, after all? To put it simply, a conversion rate measures how many visitors of your website become customers or […]