Have you ever wondered what makes a website successful? Why are some sites able to make more money, grow larger subscriber lists, and more generally, be successful? With these questions in mind, I began to investigate and stumbled on an area of research called captology—or the study of computers as persuasive technologies. In this article, I’m going to share what I found, and what I believe makes a website credible. The Importance of Credibility Dr. BJ Fogg, Director of the Stanford Persuasive Technology Lab, indicated that, Anecdotal evidence suggests web users are becoming more skeptical of the information they find online […]
WordPress’s Zombie Problem: Why Automatic Updates Had to Happen Now
WordPress powers more than 20% of the web, or about 75 million sites, and is steadily becoming more pervasive. The massive WordPress community has helped secure the platform by quickly identifying and resolving bugs, glitches, and security flaws. But, as WordPress evolves so have the abilities of attackers. WordPress security is changing rapidly—here’s what you can do to decrease your vulnerability. Protecting Yourself Against Hackers The sheer size of WordPress has made it a huge target for hackers. So, it’s important that site owners practice safe security habits–like using strong passwords, and installing trusted plugins and themes. The largest, most established websites have always […]
Accept Bitcoin Today with The GoCoin WooCommerce Extension
In the past few weeks, Bitcoin has been a pretty hot subject in the press, with the recent Mt. Gox disaster and the world’s first Bitcoin ATM’s rolling out. But even with all the controversy surrounding Bitcoin, it may be able to help you as a WordPress user. Bitcoin is becoming a currency of choice for a lot of educated consumers, and you may end up with many customers who prefer it. First, the basics: Bitcoin is a decentralized digital currency. Let’s break that down. Bitcoin is decentralized, which means–unlike, say the US Dollar which is controlled by the Federal Government—it […]
Welcome Marie!
Torque has a new editorial assistant, Marie Dodson. Marie recently moved to San Francisco from Honesdale, a small town in Northeastern Pennsylvania, where she worked as an assistant to the editorial director for the popular kids’ magazine, Highlights for Children. After earning her Bachelor’s degree in Biology and Society from Cornell University, she has been following her passion for science writing, and has now branched out to technology writing. She looks forward to learning all about WordPress—platform and community—while covering WordPress news for Torque Magazine. Feel free to welcome Marie yourself at [email protected]! She’s always open to ideas, tips, and […]
New Domain Names are Coming! Here’s What You Need to Know
The internet—and the domain name system (DNS) in particular—is currently undergoing one of its biggest upheavals since the early 80s. Many readers are probably aware of some of these changes, but in this post I’m going to delve a little deeper into what’s new and what you need to know. You’ll soon have clients coming to you asking about these new names, or perhaps colleagues in marketing or product development that are looking for a new domain for a product launch. So, read on for the crash course! A Little Background The organization ICANN is responsible for the worldwide DNS […]

No Comments