While traditional content marketing is great for reaching a new audience, it’s not the only available method. Word of mouth from satisfied customers provides great social proof, although controlling whether it’s positive is difficult. To get the benefits of both strategies, you can launch a podcast. Podcasting can be an ideal way to reach more people, and provides a nearly perfect method for showcasing your expertise. Fortunately, the process of launching a podcast on your site is simple – just as you would expect from a platform like WordPress. In this article, we’ll look at how to launch a podcast using […]

Crowdfunding has quickly become a normal way to generate capital for new projects and products. However, the approach suffers from many of the drawbacks of a non-subscription business model. Most crucially, you’ll need to rely on a high number of customers in order to reach your goals. Patreon was created in part to provide a consistent, ongoing income source to help creatives keep doing what they do. However, with the recent release of its WordPress plugin, the platform has now become an excellent way to create a membership website with WordPress. In this post, we’ll discuss the benefits of creating […]

The social standing of a website – in other words, how it’s viewed by others – is important if the owner wants to grow traffic and increase revenue. After all, potential customers will need to know that claims can be backed up before they move forward with a conversion. As a developer, it’s not only your job to develop your clients’ websites, but also make sure each site has a positive effect on its owner’s reputation. Fortunately, there are plenty of ways to increase a website’s standing. One such method is to make use of social proof, or content showing […]

Social proof is a powerful part of any business website. It gives your site authority and builds trust. Testimonials are a great way to add this, but they can be a pain to manage effectively on a website if you don’t know the best way to include them. Fortunately, testimonials are easy to manage in WordPress. Plugins make it simple to add them to your posts and pages, using shortcodes, widgets, or archive pages. This makes adding and managing multiple instances of this type of social proof straightforward. In this article, we’ll first explain the importance of testimonials as social […]