Search intent is the key to creating content your audience absolutely loves. You may think you’ve already got this covered by targeting certain key phrases, but keyword research alone doesn’t reveal one important aspect – the “why”. Why is your audience interested in that particular keyword or phrase? What are they hoping to achieve? The answer to that is search intent. Once you’ve figured out the intention behind search queries, you can better serve the people interested in your content. And that might just be your way to not only higher rankings, but increased traffic and leads. To help you […]
9 Ways to Reduce Shopping Cart Abandonment in WordPress
Finding ways to reduce shopping cart abandonment is one of the main challenges in running an e-commerce site. Research suggests that up to 75 percent of all online shopping carts are abandoned before making a purchase. Of course, this phenomenon has serious consequences for your bottom line. Because of that, in this post, we will talk about how to tackle this problem. You will learn the main reasons for shopping cart abandonment as well as solutions to stop it from happening to you. Note, this stuff will also help if your site is not built with WordPress. However, some of […]
Code Formatting and Code Comments – A Beginner’s Guide to Do It Right
Code formatting and comments are one of those things that you only notice once they are absent. If used to properly display and document code, you only notice their existence the first time you are confronted with a block of code where they are missing. Most people who run or own a website sooner or later get confronted with making changes to the code base. This can be when creating a new HTML element, inserting some custom CSS or making changes to a WordPress PHP template. To make sure it doesn’t end in a mess, in this post we will […]
The Complete Guide to Google My Business for Website Owners
When trying to do local SEO and increase the visibility of your local business, learning how to use Google My Business (GMB) is a good step. The service helps you stand out in (local) searches, is a great inbound marketing measure and can bring in more business. After all, 50 percent of consumers who do a local search end up visiting a store on the same day. If you are not sure about what Google My Business is and how it can benefit your website, this is the post for you. We will go over those questions as well as […]
A Report from WordCamp Europe 2019 – Making History in Berlin
WordCamp Europe 2019 just ended and like in 2016 and 2017, I was there. Additionally, as in those times, I decided to write a report for those who couldn’t make it. This year, WCEU took place in Berlin in the Estrel Hotel from June 20 to June 22. I live in Berlin, so it was very easy to get to and from the venue. More than 3,600 people bought tickets, which is 800 more than last year. This makes WCEU 2019 the largest WordCamp to date. More than half of the attendants were first-timers. The Contributor Day on Thursday was […]
6 No-BS Ways to Create Passive Income from Blogging [Examples, Tools]
Generating passive income from blogging is something like the holy grail of online entrepreneurship. Imagine a life in which you are able to spend your time doing what you want, taking vacations when you feel like it, sleeping and working on your own schedule. No office to go to, no boss, no meetings to take. All the while, your blog generates a full-time income 24/7, whether you are at your computer or sipping colorful drinks at the beach. What sounds like a fantasy for the average person, is a reality for many. With a large enough audience, it’s absolutely possible […]
The WordPress Featured Image – All You Will Ever Need to Know About It
Any WordPress user is familiar with the featured image. It is the picture that usually appears at the top of a post and also inside archives and search results. Knowing how to use it correctly is an important skill for any website owner. For that reason, below, we will talk about this feature in detail. You will learn what the WordPress featured image is, why it matters, how to use it correctly, customize it and troubleshoot issues. Let’s go. The WordPress Featured Image Represents Your Content Site Wide Before getting into how to use featured images correctly, let’s first define […]
10 Easy Tips to Successfully Take Over an Existing WordPress Website
Taking over a website from another designer sounds like good deal. No need to build anything from scratch, just get the login information, check in every once in a while and write regular invoices. Easy money, right? However, when you do take over an existing website, the reality is quite different. Websites don’t exist in a vacuum, there are lots of moving parts and many steps to it. To help you avoid forgetting anything and make the process as smooth as possible, we wrote up a checklist of what to keep in mind when taking over administration of a finished […]
9 of the Very Best FTP Clients for WordPress Users (Windows and Mac)
There are a few things that should be part of the WordPress developer’s toolbox. Besides a good code editor and the number for their hosting provider’s tech support on speed dial, an FTP client is definitely among them. However, what are the best FTP clients for WordPress users? If that is a question that’s also keeping you up at night (and why wouldn’t it!?) you have come to the right place. Below, we will talk in detail about what an FTP client is, why you need one, how they work and features to look for in an FTP solution. After […]
Why and How to Create a Content Style Guide for Your WordPress Blog
Are you tired of haphazard, unprofessional-looking content? Dissatisfied with the mixed formatting of your blog posts? Trying to corral multiple writers into producing one coherent online publication? A blog style guide is the answer to all of these problems and more. Below, we will discuss how concrete content guidelines can help with the creation process. The post will cover questions like “what is a content style guide and why do you need it?”, go over how to create one step-by-step and give examples of blog style guides for inspiration. In the end, we want you to feel comfortable using this […]
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