SEO case studies are a great way to learn more about how to do search engine optimization. Instead of studying the theory and applying it to your own site in the hopes of achieving results, you can instead see what someone else did and got out of it. In the following, you will find the key findings of the best SEO case studies out there. In addition, since SEO is constantly changing, we have only included those ones that were published in the last two years. SEO Case Studies to Inform Your Optimization Efforts What follows is a list of […]
AI Marketing: What It Can Do for Your Business or Website
AI marketing seems to be the new buzzword in digital marketing. Statistics on the kind of impact this new technology will have in the future are certainly impressive. Among other things, they predict that as early as 2020, 85 percent of customer interactions will not be with a human. Already today, you are making use of artificial intelligence in many ways, often without consciously noticing. Just think about how Google manages to interpret your search queries and present you with the most relevant results. Or how your Gmail account knows how to filter emails into different categories. But what is […]
Google’s Layout Changes and What They Mean for Your SEO
Google likes to mix it up. From constant algorithm changes to its RankBrain AI, there is always news out of Mountain View. Another thing that has changed a lot over time is the layout of the SERPs or Search Engine Result Pages. As of late, you might have noticed that the search field now has round edges and that it sticks to the top edge of the screen when scrolling. Some people have also apparently been part of a group on which Google A/B tested more design changes. Yet, not only the way things look has changed, new layout elements […]
SEO vs PPC for Traffic Generation – Which One Should You Choose?
The SEO vs PPC debate revolves around one question: how to get traffic to your site. Every online business needs it. No matter how great or innovative your product or service is, if nobody sees it, it might as well not exist. One of the main traffic avenues for websites is search engines. Here, you have two basic options to gain visibility – search engine optimization (SEO) or pay-per-click (PPC) advertising. Many marketers have seen great, long-term results by focusing their efforts on a strong SEO strategy. PPC campaigns, on the other hand, have helped companies instantly reach their markets. […]
How to Use Heatmaps for Website Improvement (Examples, Tools, Etc.)
Do you feel like your website just isn’t optimized, but you aren’t sure where to begin in fixing the problem? Do you think it would make a huge difference if you knew where your visitors are going, what they are trying to get to, and common areas where they get stuck? Luckily, there is a way to find out. Not just to see what pages people land on, but what they’re doing once they get there. With heatmaps, all of this information is available to you. You can map out what part of your site is “hot” and where people […]
6 Ways to Create a More Eco-Friendly Website (Design, Hosting & More)
“What is an eco-friendly website? How can a website be bad for the environment!? It’s not even a real thing!” Does the above might mirror your first reaction? I don’t blame you. It’s hard to imagine something which is completely virtual to have an impact on the real world. And yet, the Internet contributes two percent of global carbon emissions. While that may not sound like much, it is, in fact, the same as the greenhouse-gas emissions of the aviation industry. Where on earth do they all come from? Many factors contribute to the effect the web has on our […]
What is ARIA Markup? – A Beginner’s Guide
Accessibility is a major issue in today’s online world. These days, having a website that many people struggle to navigate is considered unacceptable. ARIA markup is a step in the right direction. It’s an answer to the question how you can make your website more usable for those with disabilities. What is ARIA? A set of code attributes that expand HTML’s capabilities and make it easy to optimize your site for screen readers. It does this by making parts of your website visible to assistive technology, that otherwise, these devices wouldn’t be able to interact with at all. Ready to […]
How to Test New WordPress Releases to Avoid Problems
There’s something exciting about new WordPress releases. The updates help to keep your site’s security in check, they come with cool new features and some of them promise to not only improve the back end of your site but your visitors’ experiences as well. Just click on the “update” button and wait for the magic to happen. That’s how it’s supposed to go, right? Well, that’s not always the case. If you’ve had the horror of watching your site taken out by an update, you might still be traumatized from the whole ordeal. And if you haven’t, then count yourself […]
10 Excellent Google Analytics Alternatives You Should Check Out (2019)
Ask any SEO expert to recommend an analytics tool and chances are their go-to solution is Google’s. Many aren’t even aware of Google Analytics alternatives. It makes a lot of sense. SEOs judge their success by Google SERP rankings, so why not go with the official tool? However, there are good reasons to reconsider. The first is privacy. Google Analytics is gathering a lot of data about your users. If that is not something you agree with, then going with a competitor who is more conscious about this topic makes a lot of sense. Alternatively, you may want to track […]
WordPress for Startups – 10 Amazing Features That Make It an Ideal Solution (2019)
Is WordPress the right platform for your startup site? In the process of searching for the perfect CMS for your startup company, you might have asked yourself that very same question. The decision what system to base the website of your fledgling business on can be intimidating and confusing. After all, there are a number of alternatives, all with their own pros and cons. Not to worry, we’re here to save the day like Superman. In this article, we’ll look at a number of reasons why you should consider using WordPress for your startup. In the end, we want you […]
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