Should I start an online business? That’s a question many people ask themselves. I’m not making this up. Just look at the related searches for “start an online business” in Google. It’s right up there with how to start an online business for free, from home and with no money. One thing that is clear from this is that the interest for striking out on your own and earning money online is high. That’s no wonder — doing so offers many advantages. If you are also considering creating a virtual business for yourself, this post is for you. Together, we […]
Why and How to Create a Gutenberg Block – A Tutorial for Beginners
Learning to create a Gutenberg block is a good future investment. No matter where you fall on the Gutenberg debate, the block editor is here to stay. Even if you have reverted back to the classic editor, chances are good that at some point in the next few years you will also start creating web pages in the form of blocks. More and more themes, like Twenty Nineteen, will take advantage of what the new WordPress editor has to offer. Plus, soon you will also use blocks in other parts of WordPress like the navigation menu or widgets. Therefore, you […]
How to Write Great Calls to Action (+Examples) – Click Here Now!
Knowing how to write great calls to action is an incredible business asset. CTAs are an essential part of any landing page, newsletter sign-up form, or other online-marketing measures. Many experiments show that optimizing calls to action can have great influence on a site’s conversion and bounce rates. Yet, many website owners and marketers don’t spend enough time or effort doing so. As a consequence, their sites and marketing campaigns fail to reach their full potential. To counteract this, in this post you will receive a full-blown education on how to write great calls to action. The post will first […]
Content Promotion – 9 Excellent Strategies to Get Your Content Read Now
When it comes to blogging and content marketing, most people focus their efforts on the production side. While content creation matters, getting it in front of other people is just as important (if not more). Derek Halpern actually does an 80/20 split, with the majority of time spent on content promotion. The Internet is a crowded place and it’s not easy to stand out. Yet, the greatest blog post ever written is not going to do you any good if you can’t get anyone to read it. Even with high-quality content, “build it and they will come” only works to […]
Twitter vs Facebook – Which is Better for Your Website or Business?
The question of Twitter vs Facebook can be complex. Which is better for your site or business to be on? And do you even have to make a decision? The two social networks each offer lots of opportunities to connect with your audience and drive traffic to your site. However, they are also very different in the way they operate. For that reason, it can make sense to settle on one or the other. Same if you have limited resources and can only take care of one account, even with a social scheduling tool. Or maybe you’re just here because […]
“Should I Use a WordPress Page Builder Plugin?” – Discussing the Pros and Cons
WordPress has risen to success and fame on a platform of ease of use and beginner friendliness (among other things). However, to truly customize your site you often still need coding skills or professional help. This fact has paved the way for page builder plugins, which have made it easier to make sweeping site changes right from the back end. When you discuss WordPress page builder pros and cons, this is usually the strongest argument for using them but there are more reasons to do so. However, page builders also come with disadvantages and don’t make sense in every scenario. […]
How to Speed Test Your Website (Metrics, Tools, Optimization Tips)
As a site owner, it’s important that you learn how to speed test your website. Page loading speed influences many things, from user experience over conversions to SEO. That’s why we have already covered how to improve it in these posts: 14 Ways To Speed Up WordPress And Decrease Page Load Time 10 Easy Ways to Speed Up Your WordPress Website [Case Study] However, the basis of putting any of these tips into action is that you have a proper understanding of the current state of your site. While there are many software solutions to test site speed out there […]
Keyword Clustering – What It Is and Why You Need to Do It (+Tools!)
Keyword clustering is an excellent SEO tool. If your pages fail to gain traction in search engines and don’t bring in the amount of visitors you wanted, grouping keywords is a great way to improve upon this situation. It can also help you improve your site in general. In the following blog post, we will define what it is and how it can benefit your site. After that, we will show you how to apply this technique in order to gain its benefits. Let’s get started right away. What is Keyword Clustering (And Why Should You Care)? As a first […]
Twenty Nineteen Theme Review – The New WordPress 5.0 Default Theme
As a veteran WordPress user, you are probably aware that every year since 201o WordPress developers have given us a new default theme. In the past, it came with the last major release at the end of the year and was a highlight for many of us. This tradition picked up again with the release of WordPress 5.0, which, among other things, brought us Twenty Nineteen, the new WordPress default theme. Anyway, the theme’s arrival was reason enough for us to load a copy into a testing environment and give it a spin. In the following Twenty Nineteen theme review, […]
The Google E-A-T Algorithm Update (And What It Means for Your WordPress Site)
The Google E-A-T algorithm update is part of a long line of major changes to how Google ranks websites. While they introduce smaller changes several times a day, it’s the major updates that really impact the lives of websites owners. This time is no exception. While the E-A-T update didn’t make as big a splash as others in the past (think Mobilegeddon) it does come with important implications that you should know about. For that reason, in the following, you will learn what the Google E-A-T algorithm update is, its effects on search and what you can do to make […]
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