Beginners

Websites have become more important than ever as the Internet has continued to play an increasingly important role in our everyday lives. One of the biggest mistakes companies make when it comes to using a website is failing to conduct adequate usability tests before launching. Conducting tests to figure out where you’re having problems You can’t be sure that something works properly if you’ve never taken the time to test it out. Websites that allow visitors to make purchases on them can be especially complex. Due to the complexity, there are a lot of things that could potentially go wrong […]

Have you ever wondered why many blogs struggle to get traffic while others just go with the flow and end up attracting more shoppers? Surprisingly a lot of it has to do with the color you use. It is important to note that every color has a meaning behind it and generates a certain emotion. Therefore, it is not really the color behind a buying decision but an emotion generated or evoked by that specific color. Selecting and blending the right colors for your blog involves much more than choosing your favorite colors and adding them. For every color you […]

The digital world is a crowded arena and the competition is getting fiercer than ever. Eigital marketing is a fast, dynamic landscape and for marketers who are willing to keep ahead of their competition, they need to keep up to date with current trends, technologies, and strategies. However, there are many digital marketing tips that you can try in order to gain more traffic for your website. Have a look. Content Clusters for Improving SEO Search engines have recently changed their algorithms. Instead of favoring keywords they are now showing preferences to cluster content around particular topics. That is the […]

Getting leads but failing in conversions? This is the common woe of entrepreneurs in the digital world. The landing page forms the core of your online business strategy and any mistakes in it will easily frustrate the customers. If you want to avoid the landing page mistakes, read below to get an insight into the strategies to be adopted. Have clear call-to-actions The landing page must have at least one CTA. More than one will confuse the viewer even if you think that it will make their task easier. It is better to give one single option. Moreover, the positioning […]

There is a strong link between your website’s user experience and amount of traffic. User experience (UX) is how users behave and feel when they’re using your site. For 83 percent of consumers, a seamless experience across all devices is important. Considering the UX should be one of your main goals when developing your site. If you’re unable to provide a positive journey for users, you will not retain your existing customers or bring in new users. Here is how you can enhance the user experience on your WordPress site: Make your navigation easy to use People who navigate through […]

You work hard to create a professional website with educational content. You don’t want to get buried under all the other sites on the web. That’s where social media comes in handy. If you can create a customer base on Facebook or Twitter they’ll get your updates every day, and you’ll always be top of mind. Better yet, they might even share you work to their follower base. However, you need to make it as easy as possible for readers to access your social accounts. You can do this by adding social media buttons directly into your posts. Adding social […]

Whether you are a self-employed blogger or an enterprise business, having a great website with compelling content is a necessity. It’s important to maintain your brand throughout your site so your customers become familiar with you and can recognize your work anywhere. WordPress has remained the leading CMS platform for years among businesses, professionals, and individuals. So, the tried and tested best practices, and effective creative principles are always at your disposal. Learning from many brands that utilized the WordPress, here are tips on how to make a consistent brand. 1. Choose an appropriate theme The look and feel of a […]