Business

Creating a Facebook Business Page can be an effective way to promote your products. However, by default, your followers will need to navigate away from your page to purchase any items that catch their eyes. This extra step can significantly impact your conversion rates.  Fortunately, there is a way to sell your entire catalog directly from your page. With a little help from the Facebook for WooCommerce integration, you can transform your Facebook Page into an additional sales channel. In this post, we’ll look at what Facebook Shops are and why you might want to create your own. Then we’ll […]

Running a brick-and-mortar business is challenging. You have to deal with customers face-to-face, organize products, manage inventory, track sales, and more. Figuring out how to start an eCommerce store and manage it on top of your existing responsibilities may seem out of reach.  However, if you don’t have an online sales platform for your business, you’re missing out big time. By learning how to start an eCommerce store, you’ll be able to do sales 24/7 with minimal involvement on your part. Moreover, getting started with virtual retail is not as complex as you might imagine, particularly in 2021. In this […]

Adding a membership system to your WordPress site can be a great way to create a community and provide value to members, whether in the form of premium content or access to exclusive products and services.  When redesigning a WordPress membership site, it’s important to take all the necessary steps to ease the transition for your community members. Without these steps, the redesign could easily cause challenges with membership renewals, support, and integrations. There are many WordPress membership plugins and paid platforms from MemberPress, WooCommerce membership to Paid Membership Pro (to name a few). But no matter which plugin you […]

Ecommerce UI design poses a specific set of challenges because it’s oriented towards one particular goal: selling products. Leading visitors to that destination is more complex and a lot less linear than, say, on a landing page. Customers can get to the end point in many different fashions. They might arrive on a product page directly from a search engine or via your product categories, navigation menu, related products, or filter functions. There are also more steps involved: from customizing products to their needs (colors, size, etc.) to going to the checkout (if they don’t abandon their shopping cart), entering […]

Increasing revenue is a major goal for most business owners. However, with so much competition, especially online, generating leads and closing sales can be tougher than ever. Therefore, savvy marketers and website administrators are constantly on the hunt for ways to improve results. Conversational commerce is a potential solution. This newer form of marketing and customer interaction focuses on the power of conversation – typically through some form of Artificial Intelligence (AI) – to make online shopping more personal. In this article, we’ll explore what conversational commerce is and how it can benefit your business. Then we’ll offer three tips […]

Building an online store with the Gutenberg Block Editor allows you to build a streamlined, functional shopping experience without dealing with tricky programming or bulky page builder plugins. Instead, a simple block plugin can help you customize your product pages and site styling. Here are three block plugins specially designed for WooCommerce stores. Why use Gutenberg to build your online store? Simplicity – Gutenberg is built into WordPress. This means you don’t have to learn how to use another page builder interface, and you don’t have to worry about compatibility issues with WordPress. Site Speed – Because you don’t need […]

Blogging is a rewarding hobby that may have turned into your career. Visitors regularly stop by your website through new posts and email newsletters, but there’s another way you can expand your audience. This guide explains how to create a podcast for your WordPress blog and use the hosting site to your advantage. Podcasting is a relatively new industry that continues to boom. Listeners tune in on all devices to hear from their favorite experts and public figures. Thanks to these tips that even new bloggers can implement, you’re about to become the next best podcast in the market. 1. […]

Ecommerce isn’t the future of business, it’s the present. Research predicts that, by the end of 2021, there will be more than 2 billion online customers. Add to this the fact that Covid-19 shifted how small businesses operate and you’ll understand why so many entrepreneurs are trying hard to adapt their brands to the digital economy.  This transition might be confusing for many, though. Turning your brick-and-mortar store into an online business isn’t only time-consuming, but expensive.  If you don’t do it right, you’ll waste so much energy and resources on a project that’s meant to fail.  Besides, as the […]

If you’ve run an agency for more than a few minutes, you know all too well the struggles of trying to grow. Most of us started as solopreneurs. After all, without the clients and cash flow to support employees, we can’t hire them in the first place. Some settled in once they hit a particular revenue goal. And others worked like maniacs until they could afford to outsource or hire additional help.  The latter is a critical step in real growth because, let’s face it—there are only so many hours in a day, which means your income and impact are […]