Business

As a successful store owner, chances are you have multiple channels where you connect with your customers. This multi-platform approach is essential for eCommerce success. However, if you’re not connecting the dots, then your customers may actually be having a poor experience – across multiple platforms!  Fortunately, it’s possible to transform disjoined multi-channel shopping into a seamless omnichannel experience. Once you start thinking in a more integrated way, you’ll have no problems delivering a consistent and effective brand message, and driving sales across all of your channels. In this post, we’ll discuss what an omnichannel experience is, and why so […]

We recently published an article on eCcommerce UI design. In it, we mentioned that when talking about eCommerce website design for mobile devices, you could fill an entire separate post with it. In the following, we will go over best practices to create a mobile friendly experience on your eCommerce website. We will start off with some statistics why it matters and research on common UI issues that keep mobile users from completing their purchases. We will follow that up with different techniques how you can make the design of your eCommerce website more appealing for mobile users. Why Care […]

WordPress is an excellent Content Management System (CMS) that enables you to run your business website easily. However, it can be frustrating having to constantly log in to WordPress to view your content and site updates. The process is time-consuming and can reduce your team’s productivity. Fortunately, by integrating WordPress with your Slack channels, you can bypass these inconveniences. You can set up WordPress to send you Slack notifications whenever changes are made to your website. This can help you to automate your business communication and scheduling processes. In this article, we’ll explain how to integrate WordPress with Slack using […]

In 2020, it’s estimated that companies spent almost $400 billion on digital advertising. However, nearly seven in ten customers say they purposefully avoid advertising. Thankfully, there is a way to convince people that your products are worth purchasing without resorting to advertisements. By encouraging your existing customers to post reviews, you can secure more sales and perhaps even justify a price increase. In this post, we’ll discuss why reviews are essential for any online business. We’ll then share four tips for attracting a steady stream of five-star reviews. Let’s get started!  An Introduction to Product Reviews (And How They Can […]

It’s more important than ever for online stores to keep up with the latest eCommerce trends. The shift in buying culture due to COVID-19 has left a lasting impact on online stores that will continue this year, and perhaps forever. Even if you’re not ready to turn your store on its head to follow a trend, you should be mindful of the major changes. It could prevent your business from becoming outdated, or missing out on a lucrative opportunity. Here are 13 eCommerce trends that are definitely worth keeping an eye on. 1. Greater Variety of Online Products The pandemic […]

Creating a Facebook Business Page can be an effective way to promote your products. However, by default, your followers will need to navigate away from your page to purchase any items that catch their eyes. This extra step can significantly impact your conversion rates.  Fortunately, there is a way to sell your entire catalog directly from your page. With a little help from the Facebook for WooCommerce integration, you can transform your Facebook Page into an additional sales channel. In this post, we’ll look at what Facebook Shops are and why you might want to create your own. Then we’ll […]

Running a brick-and-mortar business is challenging. You have to deal with customers face-to-face, organize products, manage inventory, track sales, and more. Figuring out how to start an eCommerce store and manage it on top of your existing responsibilities may seem out of reach.  However, if you don’t have an online sales platform for your business, you’re missing out big time. By learning how to start an eCommerce store, you’ll be able to do sales 24/7 with minimal involvement on your part. Moreover, getting started with virtual retail is not as complex as you might imagine, particularly in 2021. In this […]

Adding a membership system to your WordPress site can be a great way to create a community and provide value to members, whether in the form of premium content or access to exclusive products and services.  When redesigning a WordPress membership site, it’s important to take all the necessary steps to ease the transition for your community members. Without these steps, the redesign could easily cause challenges with membership renewals, support, and integrations. There are many WordPress membership plugins and paid platforms from MemberPress, WooCommerce membership to Paid Membership Pro (to name a few). But no matter which plugin you […]

Ecommerce UI design poses a specific set of challenges because it’s oriented towards one particular goal: selling products. Leading visitors to that destination is more complex and a lot less linear than, say, on a landing page. Customers can get to the end point in many different fashions. They might arrive on a product page directly from a search engine or via your product categories, navigation menu, related products, or filter functions. There are also more steps involved: from customizing products to their needs (colors, size, etc.) to going to the checkout (if they don’t abandon their shopping cart), entering […]

Increasing revenue is a major goal for most business owners. However, with so much competition, especially online, generating leads and closing sales can be tougher than ever. Therefore, savvy marketers and website administrators are constantly on the hunt for ways to improve results. Conversational commerce is a potential solution. This newer form of marketing and customer interaction focuses on the power of conversation – typically through some form of Artificial Intelligence (AI) – to make online shopping more personal. In this article, we’ll explore what conversational commerce is and how it can benefit your business. Then we’ll offer three tips […]