Business

Are you looking for a more engaging way of promoting your products? Video marketing is a great medium for showing customers the value of your products rather than telling them. However, it can feel tricky to tackle if you don’t have experience with this advertising approach. Fortunately, implementing video marketing in your eCommerce store isn’t all that challenging. With an online video editor like InVideo, it’s simple to create audiovisual media, from fun marketing clips to seasonal gift guides. In this post, we’ll take a closer look at video marketing. Then, we’ll show you four ways to implement it in […]

From navigating supply chain issues to keeping up with changing customer demands, surviving an economic downturn as a WooCommerce store is serious business.  If you’re too slow to act, you might be putting your business up for sale faster than you think. If you pivot without a clear strategy, you might be putting a serious drain on your company resources. But hey, it’s not all doom and gloom.  By understanding how to make the most of this pivotal time in eCommerce history, you can revive sales, win over new customers, and grow into a thriving online business.  Let’s take a closer […]

If you want to quickly launch a new online business, you may consider dropshipping. This approach involves selling products from third-party vendors, which makes it a low-cost eCommerce strategy. However, you might be wondering if dropshipping remains a lucrative business idea today. Currently, dropshipping is one of the best ways to create an online store without the hassle of product management and order fulfillment. Still, it’s important to keep in mind that this industry is now highly competitive. In this post, we’ll give you an overview of dropshipping, along with the advantages and disadvantages of starting this kind of business. […]

Gaining new customers is one of the primary concerns for any eCommerce business. It’s likely at the core of your marketing strategies, and one of the most significant expenses in your budget. However, acquiring these customers can be costly and involve a lot of hard work. Referral marketing is one way to simplify the process. This technique encourages customers to promote your brand and products for you, usually in exchange for incentives. These ‘refer-a-friend’ programs allow you to boost sales while minimizing the impact on your existing budget. In this article, we’ll dive into what referral marketing is and why it’s a […]

Trying to figure out how to improve your site’s ranking in search engines like Google is a challenge. The rules seem to change every day – almost as much as the Google algorithm itself – and that can leave many site owners feeling confused. Thankfully, you can often dramatically improve your Google ranking by following just a few key strategies. That’s exactly what we want to talk about today. Here are ten ways to improve site ranking in a hurry. 1. Create an Outreach Template Throughout the SEO world, there have been debates on whether Google has begun to weigh […]

How can you use AdSense to make money with your WordPress site? When you manage your own website, it can be a struggle to figure out how to monetize it, exactly. Will you sell products? Will you use affiliate links? Often, bloggers will use a variety of monetization methods to diversify their income.  One handy way of earning revenue on your website is to display banner ads. And there’s probably no more popular way of facilitating this than by setting up Google AdSense on your WordPress site. Here, we’ll spend some time talking about what Google AdSense is, then offer […]