Business

If you sell or create premium content on your WordPress website, you might be searching for different ways to make it more enticing for your audience. It can be challenging to come up with innovative methods to improve user experience (UX) and keep visitors coming back.  Fortunately, you can increase user engagement by implementing drip content on your website. When you use this strategy, you release your material little by little instead of all at once. That way, your members will be drawn to return in order to access the next piece of content you make available.  In this article, […]

Why would you need social media scheduling tools? Well, think of any business out there – it can be from any industry or of any size. What are the odds that the business has active social media profiles? Pretty high, right? Social media has long become a crucial part of digital marketing. Back in 2015, 43% of businesses were already spending six hours per week on their social media efforts. A couple of years and a pandemic later, this number has likely increased by leaps and bounds. But, isn’t there a way to lighten the load a little? The answer […]

If you’re a freelance WordPress developer, you may not know how to price your services. It’s hard to strike a balance between making a substantial profit and not overcharging your customers. If you can’t find a happy medium, potential clients might leave you for the competition.  Fortunately, there are various ways to determine a fair price for both you and your clients. Identifying costs and evaluating competitor rates can give you a good benchmark for your services. That way, you’ll be able to set an attractive price while making the money you deserve.  In this post, we’ll look at why […]

Are you looking for a more engaging way of promoting your products? Video marketing is a great medium for showing customers the value of your products rather than telling them. However, it can feel tricky to tackle if you don’t have experience with this advertising approach. Fortunately, implementing video marketing in your eCommerce store isn’t all that challenging. With an online video editor like InVideo, it’s simple to create audiovisual media, from fun marketing clips to seasonal gift guides. In this post, we’ll take a closer look at video marketing. Then, we’ll show you four ways to implement it in […]

From navigating supply chain issues to keeping up with changing customer demands, surviving an economic downturn as a WooCommerce store is serious business.  If you’re too slow to act, you might be putting your business up for sale faster than you think. If you pivot without a clear strategy, you might be putting a serious drain on your company resources. But hey, it’s not all doom and gloom.  By understanding how to make the most of this pivotal time in eCommerce history, you can revive sales, win over new customers, and grow into a thriving online business.  Let’s take a closer […]

If you want to quickly launch a new online business, you may consider dropshipping. This approach involves selling products from third-party vendors, which makes it a low-cost eCommerce strategy. However, you might be wondering if dropshipping remains a lucrative business idea today. Currently, dropshipping is one of the best ways to create an online store without the hassle of product management and order fulfillment. Still, it’s important to keep in mind that this industry is now highly competitive. In this post, we’ll give you an overview of dropshipping, along with the advantages and disadvantages of starting this kind of business. […]

Gaining new customers is one of the primary concerns for any eCommerce business. It’s likely at the core of your marketing strategies, and one of the most significant expenses in your budget. However, acquiring these customers can be costly and involve a lot of hard work. Referral marketing is one way to simplify the process. This technique encourages customers to promote your brand and products for you, usually in exchange for incentives. These ‘refer-a-friend’ programs allow you to boost sales while minimizing the impact on your existing budget. In this article, we’ll dive into what referral marketing is and why it’s a […]