Business

Gaining new customers is one of the primary concerns for any eCommerce business. It’s likely at the core of your marketing strategies, and one of the most significant expenses in your budget. However, acquiring these customers can be costly and involve a lot of hard work. Referral marketing is one way to simplify the process. This technique encourages customers to promote your brand and products for you, usually in exchange for incentives. These ‘refer-a-friend’ programs allow you to boost sales while minimizing the impact on your existing budget. In this article, we’ll dive into what referral marketing is and why it’s a […]

Trying to figure out how to improve your site’s ranking in search engines like Google is a challenge. The rules seem to change every day – almost as much as the Google algorithm itself – and that can leave many site owners feeling confused. Thankfully, you can often dramatically improve your Google ranking by following just a few key strategies. That’s exactly what we want to talk about today. Here are ten ways to improve site ranking in a hurry. 1. Create an Outreach Template Throughout the SEO world, there have been debates on whether Google has begun to weigh […]

How can you use AdSense to make money with your WordPress site? When you manage your own website, it can be a struggle to figure out how to monetize it, exactly. Will you sell products? Will you use affiliate links? Often, bloggers will use a variety of monetization methods to diversify their income.  One handy way of earning revenue on your website is to display banner ads. And there’s probably no more popular way of facilitating this than by setting up Google AdSense on your WordPress site. Here, we’ll spend some time talking about what Google AdSense is, then offer […]

Starting a WordPress agency from scratch, or forming your established team into one, can be tough. After all, moving out of “small business” territory and into an established company with many employees, a workflow, and recurring clients is often daunting. But in truth, it doesn’t have to be an overwhelming experience. You can start a WordPress agency from scratch with minimal fuss. Today, we will be discussing this and more. We’ll first define what WordPress agencies do as well as the steps you need to take to start one. Follow the steps below for a good idea of what you’ll […]

If you’re planning to start blogging for business, it’s imperative you ensure you’re taking the right approach, even from the very beginning. After all, a blog can serve as the touchstone for people to get to know your business. They can learn about your offerings and get a handle on your unique perspective.  A blog is also a staple component in content marketing. It can act as a convenient way to produce search engine optimized content that gains traction with Google and delivers fresh eyes to your website. But you probably know why business blogs are so vital already. With […]

One of the most important decisions for a blog is to choose what niche it should occupy. And while your first inclination may be to aimlessly write articles about random topics, that isn’t a good enough strategy. To launch and maintain a successful blog, you need to know your niche well enough to thrive in it. You don’t necessarily need to be an expert, but you do need to have more than a passing familiarity with the subject and a willingness to become an expert over time.  Caveats aside, our primary focus here today will be on how to choose […]

Email marketing is one of the most efficient ways to boost your conversion rate. In fact, email generates an average ROI of $36 for every dollar spent. However, you’ll need to set up a vigorous email marketing strategy before you can reap these benefits. Fortunately, WooCommerce enables you to automate and send any type of message to your customers. Utilizing the platform’s email extensions, you can personalize your marketing, increase traffic, and drive sales for your eCommerce site. In this post, we’ll discuss six types of WooCommerce emails you can send your customers that will help increase your sales. Let’s […]

Your WooCommerce store may be running smoothly now. However, just like a car, your eCommerce site requires ongoing maintenance to keep it in optimal condition. To help you out, we’ve created this complete WooCommerce maintenance checklist. By following our guide, you can ensure that your online store continues to run like a well-oiled machine. In this post, we’ll share five maintenance tasks that should be on every store owner’s To-Do list. These tasks promise to keep out the hackers, protect your customers’ personal information, and drive conversions. Let’s get started! An Introduction to the WooCommerce Maintenance (And Why It’s Important) […]