Business

If you haven’t yet dipped your nib in the Gutenberg inkwell, you should give it a try. Gutenberg has been a part of WordPress since version 5.0., and is now used by 100s of millions of WordPress websites.  As our WordPress workflow increasingly shifts towards Gutenberg, let’s look at a new use case for Gutenberg blocks that we might not have thought of before: Newsletters. Newsletters are back, and they’re on the rise Since the first advertising email sent in 1978, email marketing has now been around for decades. Today, email marketing is stronger than ever, and experiencing a revival. […]

WooCommerce is the most popular and the most downloaded WordPress plugin, with 5+ million active installations. With WooCommerce, creating your online store, uploading products in an organized manner, and customizing the look of your online store, etc. has become easy and simple without requiring any programming geeks. But setting up an online store is only the beginning of generating revenue. A well-designed online store requires an extensive marketing effort to generate sales. Making sales is a broad concept and requires an extended effort ranging from understanding the customer’s needs, reaching out to the prospects, then managing, converting, retaining, etc. These […]

Is WordPress enterprise ready? Can it handle the demands of large websites? Is it the right choice of CMS for websites with hundreds of thousands or millions of visitors? These are questions many people looking for an enterprise-grade CMS will probably ask themselves. In the past, the platform of choice for large-scale website projects was usually Drupal . However, in recent years, you can also find more and more examples of enterprise-level websites running on WordPress. There are good reasons to use the platform if you want to build a site of that scale. On the other hand, there are […]

Investing in an eCommerce platform is one of the most important decisions you can make as an online business owner. WooCommerce is a very popular option. However, it isn’t perfect, and you may be looking for a more suitable choice. Fortunately, there are some excellent WooCommerce alternatives available. Each eCommerce platform serves different company sizes and budgets, and varying levels of technical experience. In this guide, we’ll look at the importance of choosing the right eCommerce platform for your online business. Then, we’ll discuss four of the best WooCommerce alternatives and why they may be suitable for your needs. Let’s […]

Looking to earn some extra income online? A good place to start is affiliate marketing — earning commissions on products or services you promote. When visitors click on your links and make a purchase, you earn a commission. Because you’re a “middle man,” you won’t have to ship orders or handle customer support. The best part is that affiliate marketing can generate passive income for years. Affiliate marketing spending is projected to reach $8.2 billion by 2022. That figure is only going to increase as more companies invest in affiliate programs. If you want to get in on the action, you’ll […]

As a successful store owner, chances are you have multiple channels where you connect with your customers. This multi-platform approach is essential for eCommerce success. However, if you’re not connecting the dots, then your customers may actually be having a poor experience – across multiple platforms!  Fortunately, it’s possible to transform disjoined multi-channel shopping into a seamless omnichannel experience. Once you start thinking in a more integrated way, you’ll have no problems delivering a consistent and effective brand message, and driving sales across all of your channels. In this post, we’ll discuss what an omnichannel experience is, and why so […]

We recently published an article on eCcommerce UI design. In it, we mentioned that when talking about eCommerce website design for mobile devices, you could fill an entire separate post with it. In the following, we will go over best practices to create a mobile friendly experience on your eCommerce website. We will start off with some statistics why it matters and research on common UI issues that keep mobile users from completing their purchases. We will follow that up with different techniques how you can make the design of your eCommerce website more appealing for mobile users. Why Care […]

WordPress is an excellent Content Management System (CMS) that enables you to run your business website easily. However, it can be frustrating having to constantly log in to WordPress to view your content and site updates. The process is time-consuming and can reduce your team’s productivity. Fortunately, by integrating WordPress with your Slack channels, you can bypass these inconveniences. You can set up WordPress to send you Slack notifications whenever changes are made to your website. This can help you to automate your business communication and scheduling processes. In this article, we’ll explain how to integrate WordPress with Slack using […]

In 2020, it’s estimated that companies spent almost $400 billion on digital advertising. However, nearly seven in ten customers say they purposefully avoid advertising. Thankfully, there is a way to convince people that your products are worth purchasing without resorting to advertisements. By encouraging your existing customers to post reviews, you can secure more sales and perhaps even justify a price increase. In this post, we’ll discuss why reviews are essential for any online business. We’ll then share four tips for attracting a steady stream of five-star reviews. Let’s get started!  An Introduction to Product Reviews (And How They Can […]

It’s more important than ever for online stores to keep up with the latest eCommerce trends. The shift in buying culture due to COVID-19 has left a lasting impact on online stores that will continue this year, and perhaps forever. Even if you’re not ready to turn your store on its head to follow a trend, you should be mindful of the major changes. It could prevent your business from becoming outdated, or missing out on a lucrative opportunity. Here are 13 eCommerce trends that are definitely worth keeping an eye on. 1. Greater Variety of Online Products The pandemic […]